Company Directory - Fitbit Inc.
Company Details - Fitbit Inc.
Fitbit Inc.
WebsiteSan Francisco, USA
Fitbit Inc. designs innovative wearable devices and services that help people monitor and improve their health and fitness. The company’s products track activity, exercise, sleep, and other wellness metrics, empowering users to lead healthier lifestyles.
CCI Score
CCI Score: Fitbit Inc.
-4.78
Latest Event
Fitbit Account Migration Deadline Extended to 2026
Fitbit, now integrated into Google's ecosystem, announced that the deadline for migrating Fitbit accounts to Google accounts has been extended to February 2, 2026. The announcement warns users that failure to migrate before the deadline will result in deletion of historical data, stirring concerns over user data retention and autonomy.
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BYSTANDER
Fitbit Inc. is currently rated as a Bystander.
Latest Events
- MAR282025
Fitbit, now integrated into Google's ecosystem, announced that the deadline for migrating Fitbit accounts to Google accounts has been extended to February 2, 2026. The announcement warns users that failure to migrate before the deadline will result in deletion of historical data, stirring concerns over user data retention and autonomy.
- NOV152023
Fitbit faces a potential €11B fine after complaints allege that the company forces new users to consent to transferring highly personal data outside the EU, in violation of GDPR requirements. The practice, which involves sensitive health data and lacks clear disclosure on data sharing, raises significant ethical and privacy concerns.
-70
Business Practices and Ethical Responsibility
March 28
Fitbit is accused of compelling users to agree to broad data transfers that violate GDPR's strict consent standards. This practice compromises user privacy and contravenes ethical business conduct, representing a significant shortfall in responsible business practices.
-50
Technology and Services Impact
March 28
The forced data transfer mechanism employed by Fitbit—especially for sensitive health and personal data—exacerbates risks related to digital privacy and individual rights. This practice aligns with unethical technological impact by not providing consumers clear control over their data.
- NOV032023
Fitbit Inc. faces three lawsuits initiated by the privacy group noyb, alleging that its forced consent model compels users to agree to data transfers outside of the UK in violation of GDPR, thereby mishandling sensitive personal data collected through its wearable devices.
-60
Business Practices and Ethical Responsibility
March 28
Fitbit's practice of forcing users to accept invasive data sharing—under threat of losing access to its wearable devices—constitutes a breach of ethical business practices. The allegations that the company transfers sensitive personal data against GDPR regulations indicate a disregard for consumer privacy and ethical responsibility.
Fitbit Accused Of Unlawful Data Sharing Practices, Faces GDPR Complaints
- OCT012023
Fitbit has detailed its human rights policy on its website, emphasizing its commitment to providing safe, humane working conditions and aligning its Supplier Code of Conduct with Responsible Business Alliance standards. The policy reflects a strong commitment to labor rights and ethical supply chain management.
+60
Labor Relations and Human Rights Practices
March 28
Fitbit’s explicit commitment to ensuring healthy, safe, and humane working conditions for employees and value chain partners, grounded in international human rights frameworks and reflected in its membership in the RBA, supports labor rights and worker protection initiatives.
+50
Supply Chain Ethics
March 28
By aligning its Supplier Code of Conduct with the Responsible Business Alliance's ethical and social standards, Fitbit demonstrates efforts toward ensuring ethical practices throughout its supply chain, reducing risks of complicity in human rights abuses.
- AUG312023
On August 31, 2023, Fitbit, in partnership with Google, was criticized for its handling of sensitive health data. Concerns were raised that user data is used to enhance Google’s massive targeted advertising operations, potentially enabling data-driven discrimination and privacy violations.
-40
Business Practices and Ethical Responsibility
March 28
Fitbit’s data practices have been criticized for failing to adequately protect sensitive user health information. The collaboration with Google raises ethical concerns as the data is potentially leveraged for targeted advertising and could lead to discriminatory practices in sectors like healthcare and insurance.
Where is all your health data going? The Google and Fitbit scandal explained
-30
Technology and Services Impact
March 28
The integration of Fitbit’s health tracking data with Google’s broader data harvesting operations raises significant concerns. The use of such detailed personal data contributes to a surveillance-like environment where individual privacy is compromised, highlighting a negative impact in the technology sector.
Where is all your health data going? The Google and Fitbit scandal explained
- JUL032021
A Knoji article published on July 3, 2021, examined Fitbit's sourcing practices and confirmed that the company adheres to ethical sourcing standards, promoting sustainable practices and respect for human and workers' rights in its supply chain.
+70
Supply Chain Ethics
March 28
The article substantiates that Fitbit follows ethical sourcing practices and ensures its supply chain maintains positive environmental and human rights standards. This is a progressive indicator in terms of business practices and ethical responsibility, suggesting commitment to transparency and responsible sourcing, thereby reflecting a strong anti-authoritarian stance in corporate conduct.
- DEC312020
Fitbit Inc spent $800,000 on lobbying activities in 2020 according to OpenSecrets. The expenditure reflects the company’s engagement in influencing public policy through political lobbying, raising concerns about corporate influence in democratic processes.
-40
Political Contributions and Lobbying Efforts
March 28
The reported $800,000 lobbying expenditure by Fitbit Inc in 2020 illustrates significant corporate engagement in political lobbying. From an anti-fascist perspective, such practices can undermine democratic accountability by allowing corporate interests to shape policy, potentially paving the way for authoritarian influences.
- MAY252018
Fitbit released an updated Supplier Code of Conduct outlining comprehensive labor, supply chain, environmental, and ethical standards to eradicate forced labor, human trafficking, and ensure safe and fair working conditions among its suppliers. The document, dated May 25, 2018, emphasizes fair wages, humane treatment, and non-discrimination across its supply chain.
+85
Supply Chain Ethics
March 28
Fitbit's updated Supplier Code of Conduct demonstrates a strong commitment to supply chain ethics by enforcing rigorous standards to prevent modern slavery, human trafficking, and unethical sourcing practices. This improves transparency and holds suppliers accountable, aligning with ethical business practices.
Supplier Code of Conduct & Supply Chain Transparency Statement
+80
Labor Relations and Human Rights Practices
March 28
The document includes detailed provisions to secure fair labor practices by mandating humane treatment, non-discrimination, and safe working conditions for all workers in the supply chain. This reflects Fitbit’s dedication to protecting labor rights and upholding human dignity.
Supplier Code of Conduct & Supply Chain Transparency Statement
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