Di Bruno Bros. sold a stake to Jeff Brown's Super Stores, a move led by former mayoral candidate Jeff Brown and his company with a record of community outreach and progressive employment practices, aiming to preserve the legacy and strengthen local economic ties.

Di Bruno Bros. received a substantial investment from Jeff Brown’s Markets, prompting a temporary closure of stores for technology updates. The move aims to create a financially resilient structure while preserving the legacy of the gourmet-food retailer and its community-focused cooperative model.

In response to backlash over its complimentary lunch offer for police during the George Floyd protests, Di Bruno Bros. revoked the offer, issued a public apology, and expressed solidarity with Black Lives Matter, while facing a subsequent boycott from the Philadelphia police union.

On June 4, 2020, Di Bruno Bros. reversed its decision to offer complimentary lunch to Philadelphia police officers after facing boycott threats from union leadership. The company apologized for what it termed an 'insensitive' act during protests and outlined steps to support social justice, including donations to groups opposing police brutality, racial injustice training for managers, and plans for minority recruitment.

Di Bruno Bros. faced significant internal and public criticism for its policy of offering free lunches to on-duty police officers during a period of heightened racial tensions and protests. Employees condemned the decision in a letter demanding accountability and social justice measures. The company later revoked the policy, issued an apology, and announced donations to Black Lives Matter along with promised racial equity trainings, though not all employee concerns were fully addressed.