Company Directory - Basis Technologies
Company Details - Basis Technologies
Basis Technologies
WebsiteBasis Technologies delivers automation and optimization solutions for marketing technology, helping businesses streamline and enhance their marketing processes.
CCI Score
CCI Score: Basis Technologies
-6.93
0.01%
Latest Event
Basis Technologies Launches Political Geo-Targeting Tool
Basis Technologies has launched a geo-targeting solution designed to automate political district targeting and ad compliance for Canadian elections. The product is intended to streamline campaign operations but raises concerns about enabling hyper-targeted messaging that could be exploited by manipulative or authoritarian political forces.
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COLLABORATOR
Basis Technologies is currently rated as a Collaborator.
Latest Events
- MAR272025
Basis Technologies has launched a geo-targeting solution designed to automate political district targeting and ad compliance for Canadian elections. The product is intended to streamline campaign operations but raises concerns about enabling hyper-targeted messaging that could be exploited by manipulative or authoritarian political forces.
-30
Public and Political Behavior
March 28
The introduction of a geo-targeting tool for political campaigns may facilitate highly targeted political messaging, which can be utilized by authoritarian or manipulative groups to undermine broad, democratic discourse.
Basis Technologies launches geo-targeting for political campaigns ...
-20
Technology and Services Impact
March 28
The new geo-targeting capability represents a technological tool that enables precise voter targeting. While the product is neutral in design, such tools can be misappropriated to intensify divisive and manipulative political campaigns, contributing to an environment that may favor authoritarian influences.
Basis Technologies launches geo-targeting for political campaigns ...
- MAR262025
Basis Technologies announced new features that enable political district geo-targeting and automate ad compliance for Canadian elections, supporting enhanced transparency and accountability in electoral advertising.
+40
Public and Political Behavior
March 28
By integrating political ad disclosure tools required by the Digital Advertising Alliance of Canada, Basis Technologies promotes transparency and democratic accountability in political campaigns. This product supports responsible political behavior and helps ensure compliance with electoral regulations.
Basis Technologies Adds Political District Targeting and Ad Compliance for Canadian Elections
+30
Technology and Services Impact
March 28
The use of advanced targeting technology and automated compliance measures by Basis Technologies leverages the power of digital advertising tools to streamline political campaign operations while supporting regulatory transparency. This innovation underscores the company’s role in using technology for progressive electoral practices.
Basis Technologies Adds Political District Targeting and Ad Compliance for Canadian Elections
- NOV072023
Basis Technologies announced an exclusive partnership with LG Ad Solutions to provide a turnkey connected TV political advertising platform, leveraging LG’s proprietary automatic content recognition (ACR) data to enable targeted political ad campaigns throughout the 2024 election cycle.
-15
Public and Political Behavior
March 28
The partnership significantly deepens Basis Technologies' involvement in the politically sensitive realm of targeted advertising. By enabling highly specific voter targeting through advanced data analysis, the company risks facilitating manipulative campaign tactics that can exacerbate polarization and potentially empower authoritarian messaging.
-25
Technology and Services Impact
March 28
The use of LG Ad Solutions’ proprietary ACR data in conjunction with Basis Technologies’ platform underlines a critical reliance on surveillance-based targeting techniques. This advanced, data-driven approach in political advertising raises concerns over privacy, potential manipulation, and the undermining of fair democratic processes.
- NOV072023
Basis Technologies and LG Ad Solutions announced an exclusive partnership to power connected TV political advertising using LG’s proprietary ACR data for targeting and measurement, effective immediately through the end of 2024. The move reinforces the company’s deep engagement in political processes where precise voter targeting can be leveraged for both progressive and authoritarian ends.
-20
Public and Political Behavior
March 28
By entering into an exclusive political advertising partnership, Basis Technologies is significantly involving itself in the political sphere. This move facilitates targeted messaging, which can potentially be exploited to advance divisive or authoritarian political agendas, thereby raising concerns from an anti-fascist standpoint.
-30
Media Influence and Propaganda
March 28
The partnership leverages LG’s proprietary automatic content recognition (ACR) data to enable precise targeting in political advertising. This use of advanced data analytics in the political sphere raises ethical concerns about surveillance, manipulation, and the potential spread of unregulated propaganda, risks that are particularly alarming from an anti-fascist perspective.
- NOV072023
Basis Technologies and LG Ad Solutions announced an exclusive partnership to power targeted connected TV political advertising in the U.S. The deal leverages LG’s proprietary automatic content recognition data to provide advanced targeting and measurement tools for political ad campaigns through Basis Technologies’ platform.
-10
Public and Political Behavior
March 28
The partnership enhances political ad targeting capabilities, which may deepen partisan divisions and influence voter behavior. While the platform is politically neutral, the advanced targeting tools can be misused to sway elections in ways that could undermine democratic debate and contribute to authoritarian tactics in political communications.
-5
Technology and Services Impact
March 28
The use of advanced ad technology and proprietary data for political advertising raises concerns about potential misuse in influencing democratic processes and voter behavior, which can indirectly support authoritarian strategies if leveraged irresponsibly.
- NOV072023
Basis Technologies and LG Ad Solutions announced an exclusive partnership on November 7, 2023, to activate U.S. political advertising on LG Smart TVs. The deal enables political advertisers to leverage LG’s automatic content recognition data and Basis’ turnkey platform for targeted ad campaigns through the end of 2024.
-10
Public and Political Behavior
March 28
The partnership enhances the capacity for highly targeted political advertising, which may facilitate manipulative messaging and heightened political polarization. Such platforms, when unchecked, can be exploited to influence voter behavior in ways that undermine democratic discourse.
-5
Technology and Services Impact
March 28
The deployment of Basis Technologies’ ad automation system in political campaigns raises concerns about the potential misuse of advanced targeting and measurement tools. This technological influence, while efficient, may contribute to the further concentration of power in political advertising and could be leveraged by pernicious political actors.
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