Company Directory - Adidas AG
Company Details - Adidas AG
Adidas AG
WebsiteHerzogenaurach, Germany
ISIN: DE000A1E0HR
160 Locations
Adidas AG is a global sportswear brand known for designing and manufacturing athletic shoes, apparel, and accessories. The company is recognized for its innovative product designs and high-performance gear, with a worldwide presence that includes retail stores in various markets, such as those operated in Israel by Electra Consumer Products.
CCI Score
CCI Score: Adidas AG
-3.16
0.01%
Latest Event
Adidas partners with ADL to combat hate after Kanye West uproar
Adidas AG announced a new partnership with the Anti-Defamation League following a controversy surrounding its previous association with Kanye West, who was criticized for promoting hate speech. The decision came after public and market pressure, leading the company to reaffirm its commitment to ethical practices and social responsibility.
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BYSTANDER
Adidas AG is currently rated as a Bystander.
Latest Events
- APR012025
Adidas AG announced a new partnership with the Anti-Defamation League following a controversy surrounding its previous association with Kanye West, who was criticized for promoting hate speech. The decision came after public and market pressure, leading the company to reaffirm its commitment to ethical practices and social responsibility.
+70
Public and Political Behavior
March 23
Adidas demonstrated strong public and political leadership by publicly severing ties with Kanye West after his anti-Semitic rhetoric and subsequently partnering with the Anti-Defamation League to combat hate. This action signals a commitment to upholding democratic values and opposing extremist narratives.
Adidas president announces partnership with ADL after Kanye West uproar
+60
Business Practices and Ethical Responsibility
March 23
By dissolving its previous business relationship with Kanye West and forming a new alliance with the ADL, Adidas has taken a decisive step towards ethical responsibility. This move reflects a commitment to combating hate and upholding values against discrimination, aligning corporate practices with broader social justice goals.
Adidas president announces partnership with ADL after Kanye West uproar
- MAR302025
Adidas signed a multi-year sponsorship deal with the Women's National Football Conference to support women in tackle football, as reported by CBS News.
- JAN312025
Adidas is facing serious labor challenges, including allegations of forced labor in its supply chains and documented labor abuses in Myanmar where workers earn as little as $2.27 per day, raising ethical concerns about labor practices and supply chain sourcing.
-80
Labor Relations and Human Rights Practices
April 8
The article reports multiple labor issues including allegations of forced labor linked to Uyghur workers and physical abuse with extremely low wages in Myanmar. These conditions clearly undermine labor rights and worker dignity, warranting a strongly negative score under Labor Relations and Human Rights Practices.
-70
Supply Chain Ethics
April 8
The report highlights serious supply chain concerns, including allegations of connections to forced Uyghur labor and unsustainable labor practices in Myanmar. Such practices compromise ethical sourcing standards and contribute to systemic exploitation, justifying a negative rating in Supply Chain Ethics.
- DEC312024
Adidas AG was reported to have contributed approximately $20,874 in political campaign donations and spent $40,000 on lobbying efforts in 2024. Although these amounts are modest compared to some corporate giants, from an anti-fascist perspective, even limited financial influence on politics can undermine democratic accountability by bolstering corporate access to policymakers. This event raises concerns over the potential for such practices to support authoritarian agendas.
-20
Political Contributions and Lobbying Efforts
March 23
Based on OpenSecrets data, Adidas AG’s political contributions of $20,874 and lobbying expenses of $40,000 in 2024, while not extremely high, represent an effort to shape public policy. From an anti-fascist and progressive lens, any attempt by a corporation to influence the political process—even at moderate levels—raises concerns about the erosion of democratic norms and accountability. This type of political engagement can indirectly favor authoritarian outcomes by prioritizing corporate interests over public welfare.
- OCT292024
Adidas terminated its long-term collaboration with Kanye West following his antisemitic comments, a decision underscored by the sale of remaining Yeezy stock and donation of proceeds to NGOs, including its newly launched anti-discrimination foundation. This move reflects Adidas' commitment to diversity, inclusion, and ethical business practices in opposition to hate speech and extremist ideologies.
+80
Public and Political Behavior
March 23
Adidas' public stance in ending its partnership with Kanye West signals a strong commitment to combating hate speech and extremism. By distancing itself from a figure known for antisemitic comments, the company reinforces principles of mutual respect and social justice, aligning with anti-fascist and progressive values.
+75
Business Practices and Ethical Responsibility
March 23
By terminating its collaboration with Kanye West and actively promoting funds for anti-discrimination initiatives, Adidas demonstrates robust ethical responsibility in its business practices. The decision helps distance the brand from hateful conduct and aligns with values of fairness, diversity, and inclusion.
- JUL232024
Adidas's recent advertising campaign featuring Bella Hadid in the promotion of the SL 72 OG sneakers has incited controversy due to its politically charged imagery and association with historical events. The campaign's lack of political neutrality has raised concerns regarding its impact on public perception and the potential to polarize audiences.
-20
Public and Political Behavior
March 23
Adidas’s campaign, which prominently features Bella Hadid and a product steeped in historical significance, reflects a misstep in maintaining a neutral stance on politically sensitive issues. This has led to a backlash by stirring controversy around the Israeli-Palestinian conflict and raising questions about the brand's role in contributing to polarized political discourse.
-15
Media Influence and Propaganda
March 23
The campaign's reliance on a celebrated yet controversial public figure and the use of evocative historical symbolism has contributed to a narrative that, intentionally or not, polarizes public opinion. This approach to media strategy can inadvertently lend credibility to divisive political narratives.
- MAR132024
Adidas announced that it is donating over $150 million from its Yeezy shoe sales proceeds to anti-hate organizations, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, marking a notable pivot towards responsible corporate behavior.
+80
Public and Political Behavior
March 23
Adidas's decision to donate a significant portion of Yeezy sales proceeds to groups fighting antisemitism and hate demonstrates an active stance in opposing extremist ideologies and promoting social justice. This strong public display of accountability and ethical leadership contributes positively to their public and political behavior credentials.
Adidas to donate $150 million to anti-hate groups from Yeezys sales
+70
Business Practices and Ethical Responsibility
March 23
By channeling proceeds from its controversial Yeezy inventory into anti-hate initiatives, Adidas is taking responsibility for past missteps and actively working to mitigate negative associations. This move reflects positively on the company's business practices and ethical responsibilities, positioning it as a more socially conscious actor.
Adidas to donate $150 million to anti-hate groups from Yeezys sales
- JAN012024
OpenSecrets data for the 2024 cycle shows that Adidas AG reported making $20,874 in political contributions and spending $40,000 on lobbying. This event provides insight into the company’s level of political engagement.
+10
Political Contributions and Lobbying Efforts
April 8
Adidas AG's reported figures for political contributions and lobbying in 2024 are relatively modest. From a left-leaning anti-fascist perspective, the limited financial involvement suggests that the company is not exerting significant influence in favor of authoritarian policies, thereby moderately supporting democratic accountability.
- DEC312023
Adidas spent $40,000 on lobbying efforts during 2023, as reported by OpenSecrets. This demonstrates the company's engagement in influencing U.S. policy, raising concerns about the impact of corporate political influence on democratic accountability.
-20
Political Contributions and Lobbying Efforts
April 8
Adidas's reported expenditure of $40,000 on lobbying in 2023 indicates an active use of corporate resources to influence public policy. From an anti-fascist perspective, such political engagement by major corporations can potentially undermine democratic accountability and transparency, even if the spending amount is relatively modest.
- SEP012023
adidas has publicly disclosed its lobbying activities in Europe and the United States, outlining a robust governance framework that emphasizes impartiality, transparency, and compliance. The company details its registration in the German Lobby Register, the European Union Transparency Register, and the U.S. Lobbying Disclosure Act, underscoring its commitment to ethical political engagement by avoiding support for political parties or candidates.
+70
Political Contributions and Lobbying Efforts
April 8
adidas showcases a commendable approach to political engagement with a high level of transparency in its lobbying activities. By proactively disclosing its regulatory registrations in multiple jurisdictions and adhering to rigorous compliance policies, the company minimizes risks of unauthorized or opaque political influence, thereby supporting anti-authoritarian practices.
Engagement & Governance - adidas Group - adidas Corporate Website
- MAY022023
Adidas received a formal letter from the House Select Committee on CCP questioning its sourcing practices amid allegations that its supply chain includes products made with forced labor from the Uyghur region. The letter cites concerns over materials such as cotton, viscose, lyocell, polyester, leather, and linen, and requests a response by May 16, 2023.
-60
Supply Chain Ethics
April 8
The letter from the House Select Committee highlights significant concerns regarding Adidas' supply chain, suggesting potential complicity in using forced labor from the Uyghur region. This practice undermines ethical sourcing standards and violates principles of human rights and labor practices, thereby warranting a negative assessment.
Nike, Adidas, Shein, Temu Sent Letter From House China Committee About Forced Labor
- MAR082023
On March 8, 2023, Adidas scheduled its Annual Results Press Conference to coincide with International Women’s Day. This move drew criticism for its insensitive timing in light of mounting evidence of labor rights abuses in its supply chain, including wage theft, union busting, and exploitation of predominantly female garment workers in Cambodia and Myanmar.
-80
Labor Relations and Human Rights Practices
April 8
The article highlights a long history of labor abuses in Adidas’ supply chain, including significant cases of wage theft and union busting that adversely affect vulnerable, mostly female workers. Scheduling a corporate press conference on International Women’s Day, a day dedicated to recognizing the achievements and struggles of women, further underscores the insensitivity and neglect of worker rights. This combination of exploitative labor practices and tone-deaf scheduling warrants a strongly negative rating in Labor Relations and Human Rights Practices.
Adidas’ profits blunder ignores rights violations on International Women’s Day
- MAY132022
Campaigners allege that workers in Adidas supplier factories were deprived of approximately $109 million in wages and severance pay between April and May 2021. The allegations raise serious concerns about Adidas’s labor practices and supply chain ethics, even though the company denies any wrongdoing.
-80
Labor Relations and Human Rights Practices
March 23
Allegations that garment workers in Adidas's supplier factories were systematically underpaid and denied full wages and severance pay point to severe breaches in labor rights and human rights practices. Such systemic exploitation undermines worker security and indicates a pattern of neglect in ensuring fair labor standards across their supply chain.
-75
Supply Chain Ethics
March 23
The wage theft allegations also expose critical failures in Adidas's supply chain ethics. The inability to secure fair compensation for workers in supplier factories indicates a lack of effective oversight and accountability in its sourcing practices, contributing to broader systemic issues within its supply chain operations.
- MAY012022
An investigative report by Clean Clothes Campaign alleges that adidas, through its supplier factories in Cambodia and other locations, has been denying workers their full wages and severance, amounting to an estimated $11.7 million in losses during the COVID-19 pandemic. The report highlights systemic issues of wage theft affecting over 30,000 workers.
-80
Labor Relations and Human Rights Practices
April 8
The report details significant wage theft from over 30,000 workers in adidas supplier factories, indicating a severe violation of workers' rights. This exploitation, framed as part of systemic labor abuses in the garment industry, directly undermines human rights and fair labor practices.
-70
Supply Chain Ethics
April 8
The exploitation is not confined to a single country, revealing systemic supply chain issues wherein adidas fails to ensure ethical sourcing and accountability in its supplier factories. The report calls attention to broader supply chain ethics violations that compound labor abuses.
- JAN012022
Protests in 38 cities across more than a dozen countries, including Pakistan, Cambodia, Italy, and the United States, have called on Adidas to end its long legacy of labor rights abuses. Demonstrations have highlighted allegations of wage theft and anti-union repression within Adidas’ supply chains, with workers and unions demanding binding agreements to ensure fair treatment and proper compensation.
-70
Labor Relations and Human Rights Practices
April 8
The protests, spanning multiple countries, underscore longstanding allegations that Adidas has consistently engaged in practices including wage theft and anti-union repression. By ignoring workers’ rights and prioritizing profit over fair labor practices, Adidas demonstrates an authoritarian business approach that harms vulnerable worker populations.
Protests in 38 cities demand adidas end its long legacy of workers' rights abuses
- JAN012022
Adidas Group announced the launch of its enhanced Human Rights Policy in 2022, detailing rigorous measures to protect worker rights and enforce ethical supply chain practices, reinforcing its commitment to social responsibility and adherence to international human rights standards.
+80
Labor Relations and Human Rights Practices
March 23
Adidas has demonstrated a strong commitment to labor rights through its comprehensive Human Rights Policy, which includes extensive stakeholder consultation, robust grievance mechanisms, and clear guidelines for business partners to ensure safe and fair labor practices. This reflects positively on its dedication to labor relations and human rights practices.
+70
Supply Chain Ethics
March 23
Adidas emphasizes stringent supply chain ethics by enforcing the adidas Workplace Standards and a multi-level monitoring process. The company requires its business partners to adhere to high human rights standards, showcasing proactive management of risks associated with forced labor and other unethical supply chain practices.
- DEC312020
Adidas AG spent $40,000 on lobbying in 2020, as reported by OpenSecrets. This expenditure raises concerns about the company's efforts to influence political decision-making in ways that may undermine democratic transparency and accountability.
-30
Political Contributions and Lobbying Efforts
March 23
Adidas AG's reported $40,000 lobbying expenditure in 2020 demonstrates an active engagement in political lobbying. From an anti-fascist perspective, such corporate actions may be seen as attempts to secure favorable regulatory outcomes that prioritize corporate interests over democratic accountability, thereby contributing to power imbalances in the political arena.
- JUL272012
An investigative briefing exposes severe labor exploitation within Adidas' global supply chains, highlighting dangerously low wages, excessive working hours, and aggressive suppression of unionization efforts across factories in poorer countries.
-75
Labor Relations and Human Rights Practices
July 27
This report details how Adidas' practices in managing its supplier factories have led to extreme exploitation of workers. The briefing documents poverty wages, enforced excessive overtime, and explicit anti-union measures. Such actions undermine labor rights and contribute to oppressive, authoritarian-like labor environments.
PDF Adidas exploitation: the truth behind the brand - War on Want
-80
Supply Chain Ethics
July 27
The evidence shows that Adidas enforces its buying practices in ways that suppress fair labor standards. By imposing harsh contract conditions and overlooking the basic welfare of workers, the company indirectly contributes to an environment where exploitation and repressive oversight are normalized.
PDF Adidas exploitation: the truth behind the brand - War on Want
Alternatives
New York, United States
33.47
Goleta, United States
29.55
Goleta, United States
28.08
New York, United States
24.21
Vancouver, Canada
-1.85
Baltimore, United States
-20.54
Beaverton, United States
-49.25
Corporation
37.33
Corporation
28.62
Corporation
18.77
Corporate Financials
- Revenue
- 2022
- $24.40B
- Total Assets
- 2022
- $25.60B
- Operating Income
- 2022
- $2.00B
- Total Equity
- 2022
- $6.60B
Employees: 64,000
Industries
- 315210
- Cut and Sew Apparel Contractors
- 316210
- Footwear Manufacturing
- 339920
- Sporting and Athletic Goods Manufacturing
- 423910
- Sporting and Recreational Goods and Supplies Merchant Wholesalers
- 448190
- Other Clothing Stores
- 424320
- Men's and Boys' Clothing and Furnishings Merchant Wholesalers
- 448210
- Shoe Stores