Wild Coast Pet Foods

Wild Coast Pet Foods is a manufacturer of specialty pet food that focuses on raw and natural ingredients to offer nutrient-rich options for pets. The company gained public attention following a recall related to potential bird flu contamination, highlighting its commitment to product safety and quality.

CCI Score

-13.41

April 18

Latest Event

Lawsuit Filed Over Bird Flu Contamination Claims at Wild Coast Pet Foods

A lawsuit filed in Multnomah County on March 18, 2025, alleges that Wild Coast Pet Foods misled consumers by marketing its raw chicken product as safe despite contamination with the H5N1 bird flu virus, which led to the death of a pet cat. The company later issued a voluntary recall on March 1, 2025, after the diagnosis.

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ENABLER

Wild Coast Pet Foods is currently rated as an Enabler.

-10 to -19 CCI Score

Companies in this segment facilitate authoritarian practices while claiming neutrality. They provide resources or support that indirectly bolster oppressive regimes, thereby undermining democratic accountability without overtly endorsing the regime.

Latest Events

MAR

18

2025

Lawsuit Filed Over Bird Flu Contamination Claims at Wild Coast Pet Foods
-49.57

A lawsuit filed in Multnomah County on March 18, 2025, alleges that Wild Coast Pet Foods misled consumers by marketing its raw chicken product as safe despite contamination with the H5N1 bird flu virus, which led to the death of a pet cat. The company later issued a voluntary recall on March 1, 2025, after the diagnosis.
-50

Business Practices and Ethical Responsibility

March 30

The lawsuit alleges that Wild Coast Pet Foods failed to adequately warn consumers about the risks associated with its raw chicken products, misleading customers regarding product safety and ultimately endangering pet health. This negligence in business practices reflects a breach in ethical responsibility, especially in contrast to transparent and accountable corporate conduct.

Pet Food Lawsuit Filed Over Bird Flu Contamination
MAR

02

2025

Voluntary Recall Following Bird Flu Contamination
49.35

On March 2, 2025, Wild Coast Pet Foods, operating as Wild Coast Raw, voluntarily recalled multiple lots of its frozen Boneless Free Range Chicken Formula raw pet food after tests revealed potential contamination with HPAI H5N1 (bird flu). The company is offering full refunds through the original point of purchase and has provided clear consumer communication, highlighting its commitment to product safety and regulatory compliance.
+50

Business Practices and Ethical Responsibility

March 30

The recall demonstrates proactive business practices and ethical responsibility. By quickly addressing potential health risks and offering refunds, Wild Coast Pet Foods has taken steps to protect consumers and ensure product safety, which aligns with robust ethical standards in business practices.

Raw Pet Food Recalled as FDA Issues Bird Flu Warning
FEB

15

2025

Product Recall and Recipe Transition Amid Bird Flu Contamination
-40.00

Following a case where a cat contracted bird flu linked to its raw pet food, Wild Coast Pet Foods recalled affected lots and transitioned to fully cooked poultry recipes. A lawsuit was filed alleging the company failed to properly disclose the risk of bird flu contamination.