Vitamix

Cleveland, United States

Vitamix is a brand renowned for producing high-quality blenders, offering products that cater to both home and professional kitchens. Founded in 1921, the company combines innovation with craftsmanship, striving to deliver the best blending experience. Many of their products are manufactured in Ohio, emphasizing their commitment to American quality and excellence.

CCI Score

62.69

June 6

Latest Event

Vitamix Pledges $3.4M to Combat Hunger and Support Community Nutrition

Vitamix Corporation and its philanthropic arm, the Vitamix Foundation, have committed $3.4 million in product donations and grant funding over the next seven years to support whole-food nutrition initiatives and participate in the White House Challenge to End Hunger and Build Healthy Communities.

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LEADER

Vitamix is currently rated as a Leader.

+45 to +100 CCI Score

Companies in this range actively lead the fight against authoritarianism by rejecting oppressive practices and championing democratic values. They implement robust policies, engage in transparent governance, and drive initiatives that set the standard for corporate responsibility.

Latest Events

APR

30

2024

Vitamix Pledges $3.4M to Combat Hunger and Support Community Nutrition
60.65

Vitamix Corporation and its philanthropic arm, the Vitamix Foundation, have committed $3.4 million in product donations and grant funding over the next seven years to support whole-food nutrition initiatives and participate in the White House Challenge to End Hunger and Build Healthy Communities.
+70

Public and Political Behavior

June 6

Vitamix’s significant pledge demonstrates robust public and political behavior by supporting a high-profile White House initiative to end hunger. The donation not only helps improve access to nutritious food for vulnerable populations but also reinforces progressive community investment, countering authoritarian neglect of social welfare.

Vitamix Corporation, Vitamix Foundation pledge $3.4M to end hunger
+65

Business Practices and Ethical Responsibility

June 6

The commitment extends beyond financial or product donations; it reflects a strategic corporate practice focused on ethical responsibility and community engagement. By leveraging its brand and resources to support public health and nutrition, Vitamix reinforces transparent, socially responsible business practices, contributing positively to societal welfare.

Vitamix Corporation, Vitamix Foundation pledge $3.4M to end hunger
APR

23

2024

Vitamix Joins White House Challenge to End Hunger
69.47

On April 23, 2024, Vitamix Corporation and its philanthropic arm, the Vitamix Foundation, committed $3.4 million in product donations and grant funding as part of the White House Challenge to End Hunger and Build Healthy Communities. This initiative aims to improve access to affordable, nutritious food and support nutrition education for underserved communities across the United States.
+80

Public and Political Behavior

June 6

Vitamix's active participation in the White House Challenge demonstrates a strong commitment to progressive public policy that addresses hunger and promotes community health. Aligning with the Biden-Harris Administration's initiatives, this action is a positive step supporting equitable access to nutritious food, thereby countering authoritarian and exclusionary policies.

Vitamix® Corporation and Vitamix Foundation Join White House Challenge to End Hunger and Build Healthy Communities, Pledging $3.4 Million
+75

Business Practices and Ethical Responsibility

June 6

By pledging significant funding and in-kind donations to support nutrition education and food access in underserved communities, Vitamix demonstrates robust ethical business practices and community investment. This commitment reflects positively on its social responsibility and stands in contrast to practices that might support authoritarian agendas.

Vitamix® Corporation and Vitamix Foundation Join White House Challenge to End Hunger and Build Healthy Communities, Pledging $3.4 Million
MAR

18

2022

Vitamix Halts Shipments to Russia
57.95

Vitamix announced it has halted all shipments to Russia indefinitely in response to Russia's invasion of Ukraine, stating its support for the people of Ukraine and calling for a peaceful resolution to the humanitarian crisis. This decision aligns the company with international sanctions and reflects a stance against authoritarian aggression.
+80

Public and Political Behavior

June 6

Vitamix's decision to halt shipments to Russia is a clear political statement rejecting business ties with an authoritarian regime responsible for aggression in Ukraine. This action, taken in the face of international sanctions and widespread public condemnation, demonstrates a commitment to ethical public behavior and distinguishes the company as supporting anti-fascist values.

Eaton, Vitamix, Signet and Lincoln Electric hit pause on Russian business, other Greater Cleveland companies could follow