Company Directory - Virgin Plus
Company Details - Virgin Plus

Virgin Plus
WebsiteCanada
Virgin Plus is a mobile service brand owned by Bell that offers a variety of mobile plans and services to customers across Canada. It provides competitive pricing on data plans, voice plans, and other wireless services, catering to a diverse range of consumer needs.
CCI Score
CCI Score: Virgin Plus
35.31
-0.02%
Latest Event
Virgin Plus Customer Security Breach Due to Erroneous Number Transfer
On December 30, 2024, a Virgin Plus customer, Huijun Long, experienced her mobile number being mistakenly transferred to a Bell Mobility account, exposing her to potential SIM-swapping and identity theft risks, raising concerns over inadequate data protection and mobile service security.
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DISSENTER
Virgin Plus is currently rated as a Dissenter.
Latest Events
- DEC302024
On December 30, 2024, a Virgin Plus customer, Huijun Long, experienced her mobile number being mistakenly transferred to a Bell Mobility account, exposing her to potential SIM-swapping and identity theft risks, raising concerns over inadequate data protection and mobile service security.
-40
Business Practices and Ethical Responsibility
April 8
The incident reveals significant shortcomings in Virgin Plus's business practices and ethical responsibility, as the mishandled transfer of a customer's mobile number exposes personal data and increases vulnerability to identity theft. This negligence undermines consumer trust and indicates a need for stricter data protection measures.
-30
Technology and Services Impact
April 8
The security mishap underscores vulnerabilities in Virgin Plus's mobile service systems. The erroneous transfer not only jeopardized customer safety but also exposed inherent risks in the technology and service infrastructure, potentially facilitating SIM-swapping fraud.
- JUN112024
Virgin Plus released its 2023 Modern Slavery Statement detailing comprehensive policies and procedures to eliminate modern slavery and human trafficking within its supply chains. The statement outlines enhanced supplier due diligence, a robust Supplier Code of Conduct, mandatory anti-slavery training, and internal safeguards to ensure ethical sourcing and labor practices.
+80
Supply Chain Ethics
April 8
Virgin Plus has implemented a detailed framework to combat modern slavery in its supply chain through clear policies, a Supplier Code of Conduct, and rigorous due diligence measures. This proactive approach enhances ethical sourcing and supply chain transparency, demonstrating a strong commitment to protecting human rights.
+70
Labor Relations and Human Rights Practices
April 8
In addition to its supply chain measures, Virgin Plus has embraced strong labor and human rights practices by instituting mandatory anti-slavery training programs, fair recruitment processes, and adherence to living wage standards. These measures promote worker rights and contribute to a safer, more equitable working environment.
- JAN012023
Virgin Group, which includes Virgin Plus, has reaffirmed its commitment to combat modern slavery, labor abuse, and human trafficking in its global supply chains. The company has published a series of modern slavery statements outlining a zero-tolerance policy and proactive measures to ensure supply chain transparency.
+80
Supply Chain Ethics
April 8
Virgin Group's public stance and detailed modern slavery statements emphasize strong supply chain ethics. By actively publicly committing to a zero-tolerance approach toward modern slavery, human trafficking, and labor abuse, the company advances ethical supply chain practices and supports marginalized labor communities.
- OCT052021
Virgin Plus, a Bell-owned mobile service brand, is set to implement reduced wireless pricing starting October 5, 2021, in line with government targets established to lower consumer wireless costs. This move demonstrates the company’s proactive response to federal benchmarks aimed at making wireless services more affordable.
+15
Public and Political Behavior
April 8
By aligning its pricing strategy with government-mandated targets, Virgin Plus demonstrates responsiveness to public policy objectives that aim to ensure affordable access to essential services. This move underscores a commitment to regulatory compliance and public interest.
Bell-owned Virgin Plus to meet government wireless price targets next month
+60
Business Practices and Ethical Responsibility
April 8
The proactive reduction in wireless pricing ahead of mandated timelines reflects responsible business practice. Virgin Plus is prioritizing consumer affordability and fair pricing, which is a positive step in ethical corporate conduct.
Bell-owned Virgin Plus to meet government wireless price targets next month
+20
Economic and Structural Influence
April 8
This pricing strategy may contribute to broader economic benefits by enhancing affordability and access for consumers, thereby potentially reducing economic disparities related to telecommunications services.
Bell-owned Virgin Plus to meet government wireless price targets next month
- SEP292021
Virgin Plus, a mobile service brand under Bell, reduced prices for high-volume data plans ahead of schedule, thereby achieving the Government of Canada's 25% price reduction target. This move benefits consumers by making mobile data more affordable and supports progressive policies on equitable access to essential services.
+80
Business Practices and Ethical Responsibility
April 8
Virgin Plus’s decision to lower prices ahead of the government-mandated price reduction target demonstrates a commitment to ethical business practices that favor consumer welfare. By making mobile data more affordable, the company supports access to essential services for a broad range of consumers, particularly benefiting lower income and marginalized groups.
Bell adds more value to competitive wireless marketplace as Canadians pay less for mobile data
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