The Valente Brothers

Website

Miami, USA

A martial arts organization specializing in jiu-jitsu, offering training and classes for individuals and families.

CCI Score

22.10

-0.02% April 18

Latest Event

Ivanka Trump Features in Promotional Video for Valente Brothers

Ivanka Trump appeared in a promotional video for The Valente Brothers jiu-jitsu gym, demonstrating self-defense techniques and aligning the gym with the controversial Trump political legacy. The video, published on March 26, 2025, prominently features the former president’s daughter, raising concerns about political endorsements in corporate marketing.

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SABOTEUR

The Valente Brothers is currently rated as a Saboteur.

+10 to +24 CCI Score

Companies in this bracket take more subtle actions to undermine authoritarian practices. They might implement internal policies or support reforms that quietly weaken oppressive systems, contributing to change in less overt ways.

Latest Events

MAR

26

2025

Ivanka Trump Features in Promotional Video for Valente Brothers
-39.74

Ivanka Trump appeared in a promotional video for The Valente Brothers jiu-jitsu gym, demonstrating self-defense techniques and aligning the gym with the controversial Trump political legacy. The video, published on March 26, 2025, prominently features the former president’s daughter, raising concerns about political endorsements in corporate marketing.
-40

Public and Political Behavior

April 5

By featuring Ivanka Trump, a polarizing figure associated with the far-right political legacy of the Trump family, in its promotional video, The Valente Brothers are engaging in politically charged marketing. This association risks lending undue credibility to authoritarian-leaning ideologies, which is concerning from an anti-fascist perspective.

Ivanka Trump appears in promo video for martial arts gym
JAN

01

2025

Valente Brothers Affiliated Candidate Wins Florida Senate Seat
38.84

Miguel Diaz de la Portilla, a brown belt trained at Valente Brothers, secured a victory in the Florida Senate race. The article highlights his longstanding ties to the organization, a history of public service including reforms such as establishing an Office of the Inspector General during his tenure as Miami-Dade County Commissioner, and his continued commitment to community engagement and accountability.
+40

Executive Political Engagement

April 5

The election of Miguel Diaz de la Portilla, a figure connected to Valente Brothers through his martial arts training, denotes a positive development in political leadership. His history of instituting checks and transparency measures, such as founding the Office of the Inspector General, reflects a commitment to accountability and reform that counters authoritarian tendencies. This political engagement is viewed favorably from an anti‐fascist perspective.

Valente Brothers Brown Belt wins election for the Florida Senate
SEP

15

2024

Valente Brothers Promote Community-Oriented Police Training
65.99

The Valente Brothers are highlighted for their jiu jitsu training program aimed at de-escalating police use of force and building community trust, as demonstrated by initiatives in Marietta, Georgia. Their approach emphasizes control without injury and fosters stronger bonds between law enforcement and community members.
+70

Public and Political Behavior

April 5

The initiative by The Valente Brothers to integrate jiu jitsu training into police officer programs promotes de-escalation and mutual respect. It aligns with efforts to reduce authoritarian practices in law enforcement by fostering community engagement, reducing the use of excessive force, and building trust between officers and civilians.

Empowering Police Officers Through Jiu Jitsu Training
DEC

18

2012

Valente Brothers Honored with Key to the City for Public Service
23.29

Valente Brothers Jiu-Jitsu was awarded the Key to the City of North Miami Beach on December 18, 2012, in recognition of their outstanding public service through training U.S. military, law enforcement, and local community members in self-defense and hand-to-hand combat.
+80

Public and Political Behavior

March 22

Valente Brothers has been recognized for its significant contribution to community safety and public service through its self-defense training programs. The award of the Key to the City by the North Miami Beach Mayor highlights a positive engagement with local governmental institutions and law enforcement agencies. This commendation reflects a strong public and political behavior that supports social responsibility, standing in clear opposition to authoritarian practices.

City of North Miami Beach presents the Key to the City to Valente Brothers Jiu-Jit-Su