Company Directory - RTIC
Company Details - RTIC
RTIC
RTIC is a company specializing in outdoor products, particularly designed for adventure and outdoor activities. They are known for their high-quality coolers and drinkware that cater to outdoor enthusiasts looking for reliable, innovative solutions to keep their beverages and food cool on the go.
CCI Score
CCI Score: RTIC
-22.34
0.02%
Latest Event
RTIC’s Pro-Gun Social Media Post Amid NRA Controversy
RTIC, in response to the NRA-YETI dispute, posted an image of the Second Amendment on its Facebook page. This post positioned them clearly on the pro-gun side, aligning with other companies such as ORCA and Pelican during the controversy.
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ACCOMPLICE
RTIC is currently rated as an Accomplice.
Latest Events
- APR242018
RTIC, in response to the NRA-YETI dispute, posted an image of the Second Amendment on its Facebook page. This post positioned them clearly on the pro-gun side, aligning with other companies such as ORCA and Pelican during the controversy.
-40
Public and Political Behavior
March 30
RTIC’s decision to post an image endorsing the Second Amendment amid an NRA controversy demonstrates a deliberate public political stance that aligns with pro-gun, far-right ideologies. This form of public and political behavior has the potential to legitimize authoritarian positions by normalizing support for groups associated with restrictive, militaristic policies.
- APR232018
In response to YETI Coolers' abrupt decision to cease its long-standing business relationship with the NRA Foundation, competitor RTIC leveraged the controversy by emphasizing its pro-Second Amendment stance. Highlighted by social media endorsements, including a tweet on April 23, 2018, RTIC positioned itself as a favorable alternative to YETI, implicitly aligning with conservative and pro-gun rights sentiments.
-60
Public and Political Behavior
March 30
RTIC capitalized on YETI's politically charged move of cutting ties with the NRA by actively promoting its own pro-Second Amendment stance. This public political positioning supports a narrative aligned with far-right ideologies, which from an anti-authoritarian perspective contributes to the normalization and empowerment of groups often associated with authoritarian views. The political messaging and marketing strategy, while economically savvy, raise concerns regarding the promotion of divisive political loyalties.
YETI Coolers Cuts Ties With NRA, So Its Competitor Brilliantly Does This.
- FEB022017
RTIC Coolers, accused by competitor Yeti of copying designs and intellectual property, reached a settlement that required a financial payment, cessation of sales of the products in question, and a redesign of those products.
-40
Business Practices and Ethical Responsibility
March 30
RTIC was involved in a lawsuit settlement due to allegations of copying designs and intellectual property from competitor Yeti. This action raises concerns about the company’s ethical business practices and undermines principles of fair competition and innovation. From an anti-fascist, progressive perspective, such unethical practices can contribute to corporate dominance that marginalizes fair labor and entrepreneurial innovation.
Austin-based Yeti settles lawsuit with competitor RTIC Coolers
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