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Company Directory - Oura

Company Details - Oura

Oura Logo

Oura

Website

Oura is a health technology company known for its innovative smart ring that tracks sleep patterns, activity levels, and overall health metrics. The Oura Ring provides users with insights into their health and wellness, facilitating better lifestyle choices.

CCI Score

CCI Score: Oura

16.25

-0.07%

Latest Event

US Cancels $96M DoD Contract with Oura

The US Department of Defense cancelled a $96 million contract with Oura, ending plans to supply biometric smart rings for military personnel amid procurement disputes and protests over fair competition.

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SABOTEUR

Oura is currently rated as a Saboteur.

+10 to +24 CCI Score
Companies in this bracket take more subtle actions to undermine authoritarian practices. They might implement internal policies or support reforms that quietly weaken oppressive systems, contributing to change in less overt ways.

Latest Events

  • US Cancels $96M DoD Contract with Oura Logo
    APR
    17
    2025

    The US Department of Defense cancelled a $96 million contract with Oura, ending plans to supply biometric smart rings for military personnel amid procurement disputes and protests over fair competition.

  • +50

    Provision of Repressive Technologies

    April 24

    The cancellation prevents Oura's biometric smart rings from being deployed in a military context, thereby reducing the risk of the technology being used for surveillance or repressive purposes. This move aligns with anti-authoritarian values by disassociating the company from potential contributions to state surveillance and coercive practices.

    US cancels $96M contract with Finnish smart ring maker Oura

  • Controversial Sole-Source Contract Sparks Protests Logo
    JAN
    31
    2025

    Oura’s US subsidiary was sole‐sourced a $96M contract by the Defense Health Agency for wearable biometric tracking devices, a move that has drawn protests from competitor WHOOP for purported vendor favoritism. Critics argue that the procurement process, which emphasizes a ring-based biometric solution, sidelines competition and raises concerns about the potential for technology to be used in intrusive monitoring of military personnel.

  • -30

    Public and Political Behavior

    April 24

    Oura’s involvement in a sole-source government contract—amid protests contesting vendor favoritism—aligns with autocratic procurement practices that limit competitive fairness and diminish political accountability.

    Pentagon’s $96M wearable contract sparks protest, accusations of vendor preference

  • -10

    Technology and Services Impact

    April 24

    The use of Oura’s biometric tracking technology in a military context raises concerns about its potential for intrusive surveillance and the normalization of data collection practices that can infringe on privacy, particularly in secure environments.

    Pentagon’s $96M wearable contract sparks protest, accusations of vendor preference

  • -20

    Economic and Structural Influence

    April 24

    The decision to sole-source the contract highlights structural issues wherein exclusive awards can foster power imbalances and undermine market competition, reinforcing systems that risk democratic oversight in procurement processes.

    Pentagon’s $96M wearable contract sparks protest, accusations of vendor preference

  • Ethical Risks Highlighted in Oura Smart Ring Logo
    AUG
    19
    2024

    A research article published on August 19, 2024, presents a detailed assessment of the ethical risks associated with the Oura smart ring. The study highlights concerns that the ring processes vast amounts of sensitive personal data without sufficient privacy safeguards, potentially opening the door for surveillance and other authoritarian abuses.

  • -40

    Provision of Repressive Technologies

    April 24

    The article raises alarm over the Oura smart ring's handling of personal health data, emphasizing the potential for such technology to be repurposed in ways that enable invasive surveillance and authoritarian control. This concern aligns with issues of repressive technology, warranting a negative score from an anti-fascist perspective.

    Advising AI assistant: ethical risks of Oura smart ring

  • Oura Enhances Data Protection Measures Logo
    JUN
    10
    2024

    Oura publicizes its commitment to robust data privacy and security practices by detailing its use of Secure BLE connections, TLS 1.2 encryption, and AES 256 encryption at rest. This initiative underscores the company’s dedication to safeguarding member data, thereby reducing the risk of unauthorized surveillance and aligning with anti-authoritarian principles.

  • +80

    Technology and Services Impact

    April 24

    Oura's detailed explanation of its security measures—such as encrypting data in transit with TLS 1.2 or greater, and employing AES 256 encryption at rest—demonstrates a strong commitment to protecting user data. This reduces the potential for corporate misuse of personal data in contexts of state surveillance or authoritarian control, which is aligned with anti-fascist and progressive values.

    Oura Ring Data Protection and Trust

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