Company Directory - Noel Leeming
Company Details - Noel Leeming

Noel Leeming
WebsiteNew Zealand
Noel Leeming is a retail chain in New Zealand that specializes in electronics and home appliances. It offers a wide range of products including televisions, computers, mobile devices, and household appliances, and is known for its customer service and extensive product knowledge.
CCI Score
CCI Score: Noel Leeming
-25.14
-2.76%
Latest Event
Noel Leeming Faces Criminal Charges Over Misleading 'Price Promise'
The Commerce Commission filed criminal charges in the Auckland District Court against Noel Leeming for allegedly misleading consumers through its 'Price Promise' advertising. The advertisement, which promised to match competitors’ prices, was found to have undisclosed limitations and conditions, leading to charges under the Fair Trading Act.
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ACCOMPLICE
Noel Leeming is currently rated as an Accomplice.
Latest Events
- JUL202025
The Commerce Commission filed criminal charges in the Auckland District Court against Noel Leeming for allegedly misleading consumers through its 'Price Promise' advertising. The advertisement, which promised to match competitors’ prices, was found to have undisclosed limitations and conditions, leading to charges under the Fair Trading Act.
- JUL202025
The Commerce Commission has filed criminal charges against Noel Leeming for allegedly misleading customers with its 'Price Promise', which failed to clearly disclose limitations and conditions, thereby violating the Fair Trading Act.
-70
Business Practices and Ethical Responsibility
July 20
Noel Leeming is facing legal action for promoting a 'Price Promise' that misleads customers by omitting crucial conditions and limitations. This unethical advertising practice undermines consumer trust and breaches fair trading regulations, reflecting poorly on the company’s business practices and ethical responsibility.
Commerce Commission files charges against Noel Leeming over 'Price Promise' claims
- OCT122023
Noel Leeming pleaded guilty to misleading consumers after a Commerce Commission investigation found that the retailer misrepresented consumer rights regarding remedies for faulty goods. The charges under the Fair Trading Act followed numerous customer complaints.
-40
Business Practices and Ethical Responsibility
July 20
Noel Leeming admitted to misleading consumers by misrepresenting their rights to refunds and replacements—a clear failure in ethical business practices. This breach undermines consumer trust and accountability, reflecting a negative approach to ethical responsibility.
Noel Leeming guilty of misleading consumers after Commerce Commission investigation
- OCT012021
A former Noel Leeming salesman was awarded over $30,000 by the Employment Relations Authority after alleging constructive dismissal and experiencing burnout due to unjustified grievances and poor working conditions.
-50
Labor Relations and Human Rights Practices
July 20
The article details a case where a Noel Leeming employee experienced burnout and was constructively dismissed, leading to a compensation award. This incident highlights problematic labor practices and a disregard for worker rights, aligning with concerns in the Labor Relations and Human Rights Practices category.
- OCT012021
In the case of Perry v The Warehouse Group (2023), an Education Specialist at Noel Leeming raised multiple grievances including unachievable sales targets and inadequate support which led to severe burnout and eventual resignation. The Employment Relations Authority ruled that the employer failed to provide a safe working environment, highlighting significant shortcomings in addressing employee mental health.
-80
Labor Relations and Human Rights Practices
July 20
Noel Leeming, operating as part of The Warehouse Group, demonstrated a neglectful approach to employee wellbeing, as shown by the failure to take formal and adequate steps to address severe burnout and mental health concerns raised by an employee. This breach of duty to ensure a safe workplace reflects poorly on labor relations and human rights practices.
When It All Goes Wrong — Wellbeing Missteps in the Workplace
- JUL012021
Noel Leeming was one of 85 New Zealand businesses that signed a joint letter urging the government to investigate the need for a Modern Slavery Act, aiming to enhance transparency in supply chains and combat modern slavery risks.
+60
Supply Chain Ethics
July 20
By signing the joint letter calling for a government inquiry into the introduction of a Modern Slavery Act, Noel Leeming demonstrates proactive engagement in improving supply chain transparency and labor practices. This action contributes to reducing modern slavery risks and promoting ethical business practices, aligning with progressive and anti-authoritarian values.
Addressing modern slavery: What New Zealand businesses should know
- JUL012021
A former Noel Leeming employee, formerly under the merged Noel Leeming and The Warehouse Group structure, claimed that unconsulted administrative changes including switching email platforms, altered business cards and uniform, and reclassification of his role contributed to burnout and ultimately led to a constructive dismissal. The Employment Relations Authority ruled in favor of the employee awarding compensation over $30,000.
-40
Labor Relations and Human Rights Practices
July 20
The incident highlights a failure in upholding worker rights and fair labor practices, as significant changes to job roles and administrative procedures were implemented without proper support or consultation, resulting in stress and burnout. This indicates problematic business practices impacting employee well-being.
The Warehouse Group ordered to pay former Noel Leeming employee more than $30,000
- MAR162021
Noel Leeming was one of 85 New Zealand companies that signed a joint open letter, presented on 16 March 2021 at the Tango i Te Kaupae Muri conference, urging the government to investigate the need for a Modern Slavery Act. The initiative emphasizes supply chain transparency and ethical sourcing to combat modern slavery.
+35
Public and Political Behavior
July 20
By joining a collective call for a government inquiry into modern slavery legislation, Noel Leeming demonstrates proactive public and political engagement. This action aligns with progressive values aimed at increasing transparency and accountability in supply chains, thereby challenging exploitative practices.
+40
Supply Chain Ethics
July 20
Noel Leeming's participation in the open letter signals a commitment to supply chain ethics by advocating for transparency and sustainable practices that guard against modern slavery. This stance serves to protect vulnerable workers and aligns with ethical business practices.
- DEC172018
Noel Leeming was fined $200,000 after being convicted on eight charges under the Fair Trading Act for misleading consumers about their rights to return faulty goods. The violations occurred across multiple stores between September 2015 and January 2017, resulting in significant consumer detriment and loss of trust.
-50
Business Practices and Ethical Responsibility
July 20
The company engaged in unethical business practices by misleading consumers about their legal rights under the Consumer Guarantees Act. This deceptive conduct, confirmed by a significant fine and multiple charges under the Fair Trading Act, undermines consumer trust and reflects poorly on business ethical responsibility.
Noel Leeming fined for misleading customers - Inside Retail New Zealand
- DEC142018
Noel Leeming was fined $200,000 after being convicted on eight charges under the Fair Trading Act for making false or misleading representations about consumer rights regarding refunds or replacements. The company has since stated that it has updated its policies and processes.
-40
Business Practices and Ethical Responsibility
July 20
Noel Leeming’s actions in misleading customers—by providing false information about consumer rights—represent a breach of ethical business practices. Such deceptive behavior undermines consumer trust and rights, reflecting poorly on corporate accountability from an anti-authoritarian perspective. The fine imposed by regulators underscores the failure to adhere to fair trading standards.
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Industries
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- Camera and Photographic Supplies Stores
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- Household Appliance Stores