NFL Media

New York, United States

NFL Media is the media arm of the National Football League, responsible for producing and distributing content across television, digital, and mobile platforms, including the NFL Network and other related media outlets.

CCI Score

-40.32

0.02% April 18

Latest Event

ESPN in Talks to Purchase NFL Network and NFL RedZone

ESPN’s potential acquisition of NFL Media assets, including NFL Network and NFL RedZone, represents a significant consolidation in sports media that may narrow diverse viewpoints and enable more centralized control over sports content, raising concerns over media influence and economic concentration.

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TOADIE

NFL Media is currently rated as a Toadie.

-30 to -44 CCI Score

Companies scoring in this range actively seek to please authoritarian regimes. They offer proactive support and assistance in exchange for preferential treatment, compromising ethical standards for business gains and political favor.

Latest Events

MAR

20

2025

ESPN in Talks to Purchase NFL Network and NFL RedZone
-20.00

ESPN’s potential acquisition of NFL Media assets, including NFL Network and NFL RedZone, represents a significant consolidation in sports media that may narrow diverse viewpoints and enable more centralized control over sports content, raising concerns over media influence and economic concentration.
OCT

09

2024

NFL Media Faces Discrimination and Retaliation Lawsuit Settlement
-37.96

Former NFL Media reporter Jim Trotter settled his retaliation and discrimination lawsuit with the NFL. The settlement, which includes the creation of a scholarship foundation for HBCU journalism students, highlights longstanding issues of racial discrimination and inadequate workplace diversity within NFL Media.
-40

Labor Relations and Human Rights Practices

March 21

The out-of-court settlement following allegations of retaliation and racial discrimination reflects significant failures in upholding labor rights and supporting diversity. NFL Media's handling of internal dissent and challenges to discriminatory practices underscores a broader pattern of neglect towards ethical labor relations, particularly in protecting marginalized voices.

NFL Reporter Trotter Settles Retaliation Lawsuit With League
AUG

30

2024

NFL Mandates Biometric Scans for Security Personnel, Sparking Backlash
-42.23

The NFL's new policy requiring law enforcement officers and security personnel to submit to biometric facial scans has raised serious concerns among police unions and privacy advocates. Critics argue that this measure undermines worker rights and facilitates repressive surveillance practices, highlighting a troubling alignment with authoritarian methods.
-40

Labor Relations and Human Rights Practices

March 21

NFL Media's enforcement of mandatory biometric scans for law enforcement personnel effectively coerces workers into surrendering sensitive personal data under threat of job loss. This approach undermines labor rights and worker privacy, triggering significant backlash from police unions and highlighting a neglect of ethical labor practices.

Growing backlash from law enforcement as NFL asks officers to submit to face scans
-50

Provision of Repressive Technologies

March 21

By implementing a widespread biometric facial recognition system, NFL Media is contributing to the normalization of repressive surveillance technologies. The use of third-party technology (Wicket) to capture and potentially share biometric data with vendors reinforces a system that can be exploited for authoritarian control, intensifying public distrust and civil rights concerns.

Growing backlash from law enforcement as NFL asks officers to submit to face scans
FEB

08

2024

NFL Media Linked to Increased Lobbying Spend Raises Complicity Concerns
-35.50

An analysis reveals that the NFL has increased its federal lobbying expenditures from $1.33 million in 2022 to $1.46 million in 2023 ahead of major events like the Super Bowl. As the media arm of the NFL, NFL Media is indirectly implicated in this political maneuver, which raises concerns about the organization's role in facilitating policies that may favor authoritarian practices.
-40

Public and Political Behavior

March 21

The NFL's increased lobbying spending is seen as an effort to shape public policy in a way that may benefit authoritarian tendencies. Given that NFL Media is part of the broader NFL ecosystem, its association with these political contributions and lobbying efforts raises serious concerns about corporate complicity in undermining democratic accountability.

NFL reports lobbying spending increase ahead of Super Bowl LVII • OpenSecrets
MAY

04

2023

Investigation of NFL over Workplace Discrimination Allegations
-49.32

State attorneys general in California and New York have launched an investigation into allegations of gender discrimination, harassment, and a hostile work environment within the NFL. Given NFL Media's close relationship with the league, these allegations raise serious concerns about the company’s labor practices and ethical responsibility.
-60

Labor Relations and Human Rights Practices

March 21

The investigation highlights significant allegations of gender discrimination, harassment, and a hostile work environment affecting employees. These issues indicate a failure to uphold labor rights and ethical responsibilities expected from a modern media organization. Such systemic shortcomings contribute to authoritarian workplace practices, undermining the company’s social and ethical commitments.

2 states launch an investigation of the NFL over gender discrimination and harassment
MAR

24

2023

Employment Discrimination Lawsuit Highlights NFL Media's Poor Labor Practices
-56.90

A lawsuit filed by journalist Jim Trotter alleges racial discrimination and retaliation by NFL Media following his contract non-renewal. Trotter, who publicly challenged NFL leadership on the network's lack of Black representation and advancement, contends that his treatment was a direct consequence of his criticism, pointing to systemic labor issues within the organization.
-70

Labor Relations and Human Rights Practices

March 21

The case underscores significant labor and human rights concerns at NFL Media. The alleged retaliation and failure to renew the contract of a Black journalist after he publicly criticized the organization's hiring practices reveal systemic issues that reflect poorly on the company's commitment to equitable labor relations. Such practices contribute to broader oppressive structures by undermining the rights and advancement opportunities for marginalized employees.

NFL Tackles Employment Discrimination Suit