Lotto NZ released a detailed Statement of Intent outlining its medium‐term strategy from 1 July 2025 to 30 June 2029. The document emphasizes responsible growth through enhanced technology investments, customer experience transformation, and a robust harm minimisation programme aimed at protecting vulnerable communities and funding local initiatives.

Lotto NZ has published its Statement of Intent for the period 1 July 2025 to 30 June 2029, outlining a comprehensive strategy focused on responsible gambling, harm minimisation, community funding, digital transformation, and inclusive practices. The document emphasizes initiatives aimed at protecting vulnerable communities, enhancing transparency, and investing in technology upgrades to better support customer safety and service quality.

Lotto NZ granted $434 million to community initiatives in the past financial year—a 15% increase over the previous year—and contributed $200 million in taxes, supporting over 3,000 community organizations across New Zealand.

Lotto NZ's 2023/24 Integrated Report outlines a comprehensive commitment to responsible gambling, harm minimisation, community funding, environmental sustainability, and robust governance structures. The report details initiatives such as enhanced harm minimisation for priority communities, digital transformation through the EDGE programme, and strong diversity and inclusion policies. These efforts underscore the company’s adherence to ethical business practices and dedication to social responsibility.

On March 18, 2023, Lotto NZ conducted a special lottery draw that raised $11.77 million to support cyclone recovery efforts. The funds were distributed through the Lottery Grants Board and the Cyclone Gabrielle Appeal Trust to more than 560 community groups, enhancing resilience and recovery in affected areas. This initiative reflects the company’s commitment to ethical business practices and community support.

Lotto NZ is enhancing its online product offerings with superior harm minimisation tools aimed at reducing problem gambling and diverting customers from overseas gambling platforms, thereby increasing community returns and supporting public health objectives.