Company Directory - Krispy Kreme Doughnuts, Inc.
Company Details - Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc.
WebsiteWinston-Salem, United States
Krispy Kreme is a global doughnut company and coffeehouse chain known for its signature glazed doughnuts, as well as a variety of other doughnut flavors and beverages. The company operates through both owned and franchised locations worldwide.
CCI Score
CCI Score: Krispy Kreme Doughnuts, Inc.
0.32
Latest Event
Krispy Kreme Doughnuts Political Contributions Profile Evaluation
An analysis of Krispy Kreme Doughnuts' political contributions data from OpenSecrets indicates that the company has no identified significant political donations or lobbying efforts in the current election cycle. This suggests a neutral stance regarding financial support to political entities, which is viewed positively from an anti-fascist and democratic transparency perspective.
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OBJECTOR
Krispy Kreme Doughnuts, Inc. is currently rated as an Objector.
Latest Events
- FEB062025
An analysis of Krispy Kreme Doughnuts' political contributions data from OpenSecrets indicates that the company has no identified significant political donations or lobbying efforts in the current election cycle. This suggests a neutral stance regarding financial support to political entities, which is viewed positively from an anti-fascist and democratic transparency perspective.
+20
Political Contributions and Lobbying Efforts
March 19
The political contributions data shows that Krispy Kreme Doughnuts did not have significant PAC or individual contribution activity linked to their profile in the election cycle. This absence of identifiable political financing, particularly towards authoritarian or far‐right agendas, is assessed as a positive indicator in the realm of public and political behavior from an anti-fascist perspective.
- OCT052023
The Reimann family, owners of Krispy Kreme among other brands, announced a multimillion-euro donation initiative to support Holocaust survivors and fund educational programs aimed at combating the rise of populist nationalism. The donation, structured through the Alfred Landecker Foundation, seeks to address the family's controversial Nazi-era past including forced labor practices and early support for the Nazi party.
+80
Public and Political Behavior
April 1
This donation is a clear act of public political behavior that aims to address historical injustices and support marginalized communities through reparative and educational measures. By funding Holocaust survivors and anti-populist programs, the family is taking a strong anti-fascist public stance.
Family who owns Krispy Kreme, Panera Bread to donate millions to Holocaust survivors over Nazi ties
+70
Business Practices and Ethical Responsibility
April 1
The donation and subsequent initiatives reflect an effort to improve ethical responsibility in business practices by addressing and atoning for past corporate ties to Nazi activities. This remedial action demonstrates a commitment to ethical accountability within the company’s broader corporate family.
Family who owns Krispy Kreme, Panera Bread to donate millions to Holocaust survivors over Nazi ties
- AUG242023
Krispy Kreme's recent Australian ad campaign featured a derogatory racial slur, sparking severe backlash and an official apology. This incident, along with a history of insensitive marketing efforts, raises serious concerns regarding the company's commitment to ethical practices and respect for human rights.
-50
Labor Relations and Human Rights Practices
March 19
Krispy Kreme's ad campaign in Australia prominently featured a highly offensive racial slur, demonstrating a grave lapse in respect for human rights and ethical standards. This event continues a pattern of racially insensitive practices, severely undermining the company's responsibility towards marginalized communities.
Krispy Kreme apologises for offensive racial slur in ad campaign | Marketing Mag
-40
Media Influence and Propaganda
March 19
The campaign’s dissemination of offensive content through widely distributed media channels normalizes racist language and messaging. This failure in adequately screening marketing material not only tarnishes the brand but may also contribute to broader narratives that valorize extremist ideologies.
Krispy Kreme apologises for offensive racial slur in ad campaign | Marketing Mag
- AUG242023
Krispy Kreme released a promotional campaign that accidentally included a racial slur, triggering public backlash and leading to an official apology. This incident reflects problematic media practices that can inadvertently normalize racist narratives and contribute to divisive societal discourse.
-30
Media Influence and Propaganda
March 19
The incident demonstrates a significant lapse in oversight within Krispy Kreme's advertising process, resulting in the dissemination of a racially offensive message. Even though the company has apologized and removed the problematic content, the occurrence of such a mistake reflects broader issues in media messaging and corporate responsibility, which can indirectly support divisive and authoritarian narratives.
Krispy Kreme issues apology after accidentally showing offensive word in new ad
- AUG242023
Following the release of an ad campaign that accidentally featured a racial slur, Krispy Kreme issued a public apology and removed the offensive content. The company stated the error was unintentional and expressed regret over the oversight, as critics including anti‐racism campaigner Stephen Hagan condemned the mistake.
+20
Public and Political Behavior
April 1
Krispy Kreme took public accountability by issuing an apology and removing the offensive ad. This public response, though prompted by backlash, demonstrates a commitment to address harm caused by its messaging and to protect marginalized communities, aligning with anti-fascist principles.
Krispy Kreme issues apology after accidentally showing offensive word in new ad
+30
Business Practices and Ethical Responsibility
April 1
Despite the initial oversight in the advertisement which resulted in an offensive racial slur, Krispy Kreme’s decision to promptly remove the ad campaign reflects a move towards better ethical practices. This corrective measure, while reactive, indicates an adherence to ethical communication standards and recognition of the harm caused.
Krispy Kreme issues apology after accidentally showing offensive word in new ad
- AUG232023
On August 23, 2023, Krispy Kreme issued a public apology and removed an ad that inadvertently displayed a racist slur, following backlash from activists and community members. The incident highlighted internal oversight failures in preventing harmful content while the corrective measures signaled accountability.
-70
Business Practices and Ethical Responsibility
April 1
The advertisement mistakenly included a racial slur, reflecting a significant lapse in ethical oversight and corporate responsibility. Although the company later apologized and removed the ad, the initial mistake had the potential to harm marginalized communities, marking a serious failure in business practices.
Krispy Kreme apologizes after accidentally showing racial slur in new ad campaign
+20
Public and Political Behavior
April 1
The prompt public apology and swift removal of the offensive ad demonstrate an effort to be accountable. This corrective measure reflects positively in terms of public communications and willingness to address community concerns, despite the initial error.
Krispy Kreme apologizes after accidentally showing racial slur in new ad campaign
- AUG222023
Krispy Kreme issued an apology and removed parts of its ad campaign after an accidental inclusion of a racial slur sparked criticism and concerns from anti-racism campaigners. The incident raised questions about the company’s oversight and sensitivity in its advertising practices.
-40
Business Practices and Ethical Responsibility
April 1
The inclusion of an offensive racial slur in the advertisement indicates a significant lapse in ethical oversight and cultural sensitivity. Although Krispy Kreme apologized and removed the problematic ads, the incident reflects poorly on its business practices and responsibility, especially towards marginalized communities.
Krispy Kreme apologizes for accidentally showing slur in new ad campaign
-20
Public and Political Behavior
April 1
The incident has broader public implications, damaging trust and reinforcing harmful narratives by inadvertently circulating racially insensitive content. The public apology, though necessary, does little to offset the negative impact on the company’s public image and its relationship with marginalized groups.
Krispy Kreme apologizes for accidentally showing slur in new ad campaign
- JUL012023
Krispy Kreme has been identified as a donor to CADCA, an organization that actively lobbies against cannabis legalization. This political contribution supports maintaining repressive drug policies, which can disproportionately harm marginalized communities and align with anti-progressive political interests.
-70
Political Contributions and Lobbying Efforts
March 19
Krispy Kreme's donation to CADCA, an organization known for lobbying against cannabis legalization, demonstrates a strategic political contribution that supports repressive policies. This involvement not only bolsters efforts to maintain the status quo in drug policy but also indirectly supports authoritarian approaches that disproportionately impact vulnerable communities.
Krispy Kreme is paying to keep weed illegal - High Desert Relief
- MAR012023
The Reimann family, owners of Krispy Kreme, acknowledged their historical ties to Nazism and announced a €5 million donation to Holocaust survivors through the Alfred Landecker Foundation, as part of a broader process of reckoning with their past and addressing historical injustices.
+70
Public and Political Behavior
April 1
This donation is a public act aimed at redressing historical wrongdoing and is a positive example of confronting and mitigating past complicity with fascist regimes. Acknowledging a Nazi past and supporting Holocaust survivors demonstrates a strong stance against authoritarian legacies.
+60
Business Practices and Ethical Responsibility
April 1
By initiating a substantial donation that addresses the legacy of forced labor and Nazi-era abuses, the Reimann family demonstrates a commitment to ethical accountability and corporate responsibility. This move helps counterbalance past unethical practices and signals a commitment to social justice.
- NOV182022
Krispy Kreme will pay over $1.1 million to 516 workers to settle allegations by the U.S. Department of Labor of underpaying overtime wages by excluding monthly bonuses. The settlement, reached without an admission of wrongdoing, covers systematic violations across all 242 U.S. locations.
-80
Labor Relations and Human Rights Practices
April 1
The settlement follows allegations by the U.S. Department of Labor that Krispy Kreme engaged in widespread and systematic wage violations by not paying proper overtime, undermining workers' rights and fair labor practices. Such exploitation of labor is strongly opposed from an anti-fascist perspective, highlighting unethical business practices.
Krispy Kreme agrees to $1.1M settlement in DOL wage violation probe
- NOV172022
Krispy Kreme agreed to pay nearly $1.2 million in back wages and damages to 516 workers to settle a wage violation case after an investigation found widespread systemic failures in including monthly bonuses in regular pay rates.
-70
Labor Relations and Human Rights Practices
April 1
The settlement highlights systemic labor violations where Krispy Kreme failed to properly pay wage bonuses, resulting in workers receiving lower overtime rates. This case underscores exploitative labor practices that undermine workers' rights, contributing to an environment that benefits authoritarian capitalist practices.
Krispy Kreme agrees to pay $1.2 million to workers in labor settlement - USA TODAY
- NOV172022
Krispy Kreme Doughnut Corp. agreed to pay over $1.1M in back wages and liquidated damages to 516 workers to resolve systemic overtime violations across its 242 US locations, as revealed by a U.S. Department of Labor investigation.
+80
Labor Relations and Human Rights Practices
April 1
The settlement addresses serious overtime wage violations by compensating affected workers with back wages and liquidated damages. This corrective action supports labor rights and represents a positive step towards ethical labor practices, aligning with anti-fascist values that protect worker interests.
- NOV172022
Krispy Kreme Doughnuts, Inc. has agreed to pay over $1.1M to 516 workers following a U.S. Department of Labor investigation that uncovered systemic overtime violations. This event highlights significant failings in labor relations and the ethical treatment of workers, pointing to deeper issues of corporate neglect that align with authoritarian exploitative practices.
-70
Labor Relations and Human Rights Practices
March 19
This incident reveals severe breaches in labor relations as Krispy Kreme was found to have systemic overtime violations impacting 516 workers. Such behavior is indicative of a broader pattern of disregarding worker rights, contributing to corporate practices that can indirectly support authoritarian structures by undermining fair labor practices and worker protections.
- AUG192022
Krispy Kreme Doughnuts was recently revealed as one of the corporate sponsors for the Community Anti-Drug Coalitions of America (CADCA), a group lobbying against cannabis legalization. This support contributes to maintaining repressive policies that inhibit progressive drug reform and indirectly bolster authoritarian approaches to controlling public behaviors.
-30
Political Contributions and Lobbying Efforts
March 19
Krispy Kreme’s financial support, as part of the corporate sponsorship of CADCA, is problematic from a progressive perspective. Such contributions help fund lobbying efforts that oppose cannabis reform, reinforcing outdated and repressive drug policies. This involvement raises concerns about the company’s role in shaping public policy in a manner that can undermine marginalized communities and support authoritarian approaches to regulation.
NFL, Krispy Kreme, Banks and Big Pharma Support a Major Anti-Cannabis Lobby Group
- JAN012020
The majority stakeholders of JAB Holding Company, the Reimann family, announced a donation of 5 million Euros through the Alfred Landecker Foundation to Holocaust survivors as a reparative response to revelations of their historical Nazi ties.
+80
Business Practices and Ethical Responsibility
April 1
The donation is a strong, ethically motivated action addressing past injustices linked to Nazi associations within the holding family's history. By directing funds to support Holocaust survivors, the company (via its parent, JAB Holding) is engaging in a positive act of corporate accountability and reparative justice, aligning with anti-fascist and progressive values.
- DEC112019
Krispy Kreme’s owner, via JAB Holding Co. and the Reimann family, announced a $5.5M donation to Holocaust survivors after revelations of historical forced labor practices during the Nazi era. The move is intended to redress past human rights abuses and related complicity, serving as a corrective measure against the company’s historical ties to fascist labor exploitation.
+70
Public and Political Behavior
March 19
This donation marks a publicly accountable effort to confront a dark chapter in the company's legacy. Acknowledging its historical association with forced labor during the Nazi era, the donation serves as a form of reparative political behavior, highlighting corporate willingness to engage with past injustices rather than continue practices that indirectly support authoritarian regimes.
Krispy Kreme, Panera Bread owner to give $5M to Holocaust survivors over family's Nazi ties
+80
Labor Relations and Human Rights Practices
March 19
By making a substantial donation to support Holocaust survivors, the company is taking steps to rectify past human rights abuses linked to forced labor during World War II. This initiative highlights a commitment to ethical business practices and labor relations, working to address and compensate for historical exploitation.
Krispy Kreme, Panera Bread owner to give $5M to Holocaust survivors over family's Nazi ties
- MAR252019
Following revelations of the Nazi ties and war crimes connected to the Reimann family, the majority owners of Krispy Kreme announced an $11 million donation to charity as a public act of reparation.
+70
Public and Political Behavior
April 1
The Reimann family's decision to donate $11 million to charity in response to the displayed Nazi past is a notable corrective measure. By publicly acknowledging their dark historical ties and taking tangible steps toward reparative action, the owners are aligning with anti-fascist principles and supporting community restoration, which reflects positively on public and political behavior.
Krispy Kreme Owners Learned Of Nazi Past, Will Donate - The Forward
- JAN012014
According to OpenSecrets data, Krispy Kreme Doughnuts did not report any lobbying activities during the 2014 election cycle. This non-involvement in political lobbying suggests a lack of engagement in practices that could potentially support authoritarian policies, aligning with anti-fascist expectations for corporate political neutrality.
+50
Political Contributions and Lobbying Efforts
March 19
Krispy Kreme Doughnuts has not reported any lobbying of the federal government during the 2014 election cycle according to OpenSecrets, indicating that the company is not actively engaging in political contributions or lobbying efforts that might be used to influence policy in favor of authoritarian practices. This relative non-involvement is viewed positively from an anti-fascism perspective, as it reduces the likelihood of corporate complicity in undermining democratic processes.
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Corporate Financials
- Revenue
- 2022
- $1.15B
Industries
- 311520
- Ice Cream and Frozen Dessert Manufacturing
- 311811
- Retail Bakeries
- 311812
- Commercial Bakeries
- 722515
- Snack and Nonalcoholic Beverage Bars