Company Directory - Jeep
Company Details - Jeep
Jeep
WebsiteAuburn Hills, United States
Jeep is an American automobile manufacturer known for its rugged SUVs and off-road vehicles. The brand has a rich history and is widely recognized for its capabilities and versatility, expanding into electric vehicle offerings that are eligible for tax incentives.
CCI Score
CCI Score: Jeep
-19.87
0.01%
Latest Event
Jeep's Ambiguous Political Messaging in Super Bowl Ad
Jeep’s Super Bowl advertisement, which included anti-fascist imagery like soldiers and references to pursuing Nazis, attempted to downplay overt political statements while still engaging in subtle political commentary. The ad’s use of progressive language, such as a casually mentioned 'pro-choice' stance, and its playful jab at rival Ford, positions the message in a way that, from an anti-fascist perspective, can be seen as mildly supportive of progressive values despite the company’s claims of non-political intent.
Take Action
So what can you do? It's time to make tough choices. Where will you cast your vote?
- Shop Alternatives
SEE ALL - Use Your Voice
OTHER TOOLS - Investigate
- Share the Score
SUPPORT CCI
ENABLER
Jeep is currently rated as an Enabler.
Latest Events
- FEB102025
Jeep’s Super Bowl advertisement, which included anti-fascist imagery like soldiers and references to pursuing Nazis, attempted to downplay overt political statements while still engaging in subtle political commentary. The ad’s use of progressive language, such as a casually mentioned 'pro-choice' stance, and its playful jab at rival Ford, positions the message in a way that, from an anti-fascist perspective, can be seen as mildly supportive of progressive values despite the company’s claims of non-political intent.
+20
Public and Political Behavior
July 21
The ad, while claiming to avoid political statements, incorporates anti-fascist symbols and a subtle progressive message. By referencing imagery that evokes the fight against fascism and by indirectly critiquing competitors, Jeep’s public behavior can be seen as moderately positive for anti-fascist engagement. This approach, although ambiguous, earns a positive score in the area of Public and Political Behavior.
Jeep Admits It Tried Very Hard To Not Make A Political Statement In Super Bowl Ad
- JAN202025
Stellantis Chairman John Elkann outlined major U.S. investment plans—including job creation, plant reopenings, and a new midsize pickup truck project—during meetings with President Donald Trump ahead of his inauguration. The announcement also noted that each of the Big Three automakers, including the Jeep brand, donated $1 million to Trump’s inauguration.
-70
Political Contributions and Lobbying Efforts
July 21
Stellantis, which owns Jeep, contributed $1 million to President Trump's inauguration through its group of major automakers. This political donation signals alignment with authoritarian political figures, raising concerns regarding support for far-right ideologies.
Stellantis chairman details planned U.S. investments for Jeep, Ram to Trump
-60
Executive Political Engagement
July 21
The meeting between Stellantis' chairman and President Trump exemplifies high-level executive political engagement. This interaction further deepens the company's association with an authoritarian figure, which is concerning from an anti-fascist perspective.
Stellantis chairman details planned U.S. investments for Jeep, Ram to Trump
+40
Economic Collaboration
July 21
Stellantis announced significant U.S. investments including the creation of 1,500 jobs, plant reopenings, and other manufacturing enhancements. These initiatives are positive for the American workforce and contribute positively to domestic economic stability.
Stellantis chairman details planned U.S. investments for Jeep, Ram to Trump
- MAR282023
On March 28, 2023, the U.S. Senate Finance Committee expanded its investigation, questioning top suppliers to eight major U.S. automakers over potential forced labor practices linked to the Xinjiang region. Jeep, as one of these major automakers, faces scrutiny regarding its supply chain management and labor practices under the Uyghur Forced Labor Prevention Act.
-70
Labor Relations and Human Rights Practices
July 21
The Senate's inquiry highlights significant concerns regarding potential human rights abuses in the supply chain related to forced labor. This raises issues about Jeep's labor relations and human rights practices, with the forced labor allegations suggesting insufficient safeguards for worker rights in its supply chain.
U.S. Senate Committee Expands Alleged Forced Labor Probe Involving Major Automakers to Suppliers
-60
Supply Chain Ethics
July 21
The investigation also targets supply chain mapping and due diligence practices. The focus on whether Jeep and its suppliers can fully trace and certify that their sourced materials are free from forced labor practices points to potential gaps in supply chain ethics and transparency.
U.S. Senate Committee Expands Alleged Forced Labor Probe Involving Major Automakers to Suppliers
- SEP292017
Amnesty International's 2017 report highlights widespread exploitative labor practices and lack of transparency in the electric vehicle industry’s cobalt supply chains. As Jeep expands its electric vehicle offerings, the report raises concerns over potential complicity in labor abuses, including child labor and unsafe working conditions in cobalt mining operations in the DRC.
-60
Labor Relations and Human Rights Practices
July 21
The report indicates severe human rights abuses including child labor and hazardous working conditions in cobalt mining, which forms an integral part of the supply chain for electric car batteries. Jeep, as an active competitor in the electric vehicle market, is implicated by its failure to ensure thorough due diligence in its supply chain.
The Dark Side of Electric Cars: Exploitative Labor Practices
-50
Supply Chain Ethics
July 21
The lack of transparency and public disclosure regarding suppliers of ethically critical minerals, such as cobalt, places Jeep in a risky position as it expands its electric vehicle lineup. This opacity not only undermines consumer trust but also contributes to the continuation of unethical mining practices.
The Dark Side of Electric Cars: Exploitative Labor Practices
Alternatives

Dearborn, United States
5.61

Auburn Hills, United States
-34.71

Stuttgart, Germany
25.08

Gaydon, United Kingdom
25.08

Gothenburg, Sweden
0.07

Munich, Germany
-19.42
Seoul, South Korea
-27.03

Ingolstadt, Germany
-34.17

Oxford, United Kingdom
-59.68
France
-60.84
Corporate Financials
- Revenue
- 2025
- $20.00B
- Total Assets
- 2025
- $15.00B
- Operating Income
- 2025
- $3.00B
- Total Equity
- 2025
- $10.00B
Employees: 20,000
Industries
- 441110
- New Car Dealers
- 441120
- Used Car Dealers
- 811198
- All Other Automotive Repair and Maintenance
- 336111
- Automobile Manufacturing