Japan National Tourism Organization

Japan

The Japan National Tourism Organization (JNTO) is a governmental organization that promotes travel to Japan, providing essential information regarding tourist attractions and visitor statistics.

CCI Score

30.24

-0.02% April 18

Latest Event

JNTO Launches Progressive Three-Year Tourism Marketing Strategy

The Japan National Tourism Organization unveiled a three-year marketing strategy aimed at boosting inbound travel through sustainable tourism, regional economic development, and strategic alignment with government targets. This progressive plan emphasizes ethical promotion and inclusive growth, aiding in the recovery of Japan's tourism sector post-pandemic.

Take Action

So what can you do? Support JNTO by shopping, spreading the word, or offering your support.

Shop Alternatives SEE ALL: WalletHub

Travel Manitoba

E2open
Use Your Voice OTHER TOOLS
Investigate
Share the Score SUPPORT CCI

DISSENTER

Japan National Tourism Organization is currently rated as a Dissenter.

+25 to +44 CCI Score

These companies are vocal in their opposition to authoritarian regimes. They publicly criticize oppressive policies and engage in advocacy efforts to promote accountability and transparency, even if their actions aren’t as extensive as those of Moral Leaders.

Latest Events

JUL

26

2023

JNTO Launches Progressive Three-Year Tourism Marketing Strategy
62.22

The Japan National Tourism Organization unveiled a three-year marketing strategy aimed at boosting inbound travel through sustainable tourism, regional economic development, and strategic alignment with government targets. This progressive plan emphasizes ethical promotion and inclusive growth, aiding in the recovery of Japan's tourism sector post-pandemic.
+80

Public and Political Behavior

April 1

JNTO’s plan reflects a strong public policy initiative promoting international tourism and cultural exchange, aligning with the values of democratic engagement and resistance to isolationist, authoritarian approaches. The progressive strategy supports the open and inclusive nature of public institutions.

JNTO's progressive approach to revive Japan's Tourism
+70

Business Practices and Ethical Responsibility

April 1

The strategic marketing plan includes ethical practices by focusing on sustainable tourism and the promotion of local economies, which contributes to responsible business practices. This aligns with progressive values by emphasizing inclusivity and equitable regional development.

JNTO's progressive approach to revive Japan's Tourism
+70

Economic and Structural Influence

April 1

By targeting economic recovery through a defined strategy that leverages tourism revenue and promotes regional development, JNTO's initiative supports economic and structural influence in a progressive manner, fostering local inclusivity and mitigating centralization of resources.

JNTO's progressive approach to revive Japan's Tourism
MAR

31

2023

Approval of the New Tourism Nation Promotion Basic Plan
17.92

On March 31, 2023, the Japanese cabinet approved a new Tourism Nation Promotion Basic Plan under the Tourism Nation Promotion Basic Law. The plan emphasizes sustainable tourism, recovery of inbound tourism, and expansion of domestic exchanges through public-private partnerships intended to revitalize Japan’s tourism sector and support regional development.
+20

Public and Political Behavior

April 1

The plan highlights progressive public policy measures with an emphasis on sustainability and inclusive development. By fostering public–private partnerships and community-based tourism, the initiative supports democratic engagement and progressive economic renewal, aligning with anti‐fascist values.

The New Tourism Nation Promotion Basic Plan
+25

Economic and Structural Influence

April 1

The initiative’s focus on revitalizing regional economies through sustainable tourism and public–private partnerships is positive from a structural economic perspective. This economic strategy promotes inclusive growth and supports community development, reflecting progressivism and undermining centralized authoritarian economic structures.

The New Tourism Nation Promotion Basic Plan
MAR

31

2023

Approval of Japan's Tourism Nation Promotion Basic Plan
10.59

On March 31, 2023, the cabinet approved the new 'Tourism Nation Promotion Basic Plan' aimed at revitalizing Japan's tourism sector through sustainable tourism initiatives and a public-private partnership, with implementation led by the Japan National Tourism Organization (JNTO).
+15

Public and Political Behavior

April 1

The plan, as a government-approved initiative, reflects active and responsible public policy engagement aimed at promoting sustainable tourism and inclusive public-private collaboration, aligning with democratic governance and support for local communities.

The New Tourism Nation Promotion Basic Plan
+10

Economic and Structural Influence

April 1

The initiative supports economic growth and regional development by revitalizing tourism, which benefits diverse local communities and encourages sustainable economic practices, thereby contributing positively to societal well‐being.

The New Tourism Nation Promotion Basic Plan