IAMAI, representing the interests of India's digital ecosystem, publicly opposed the government's proposal to create a unified media council intended to oversee print, broadcasting, and digital sectors. The organization argued that the technical distinctions between these media forms should be maintained, a stance that reflects corporate lobbying aimed at preserving industry-specific regulatory frameworks.

IAMAI, alongside NASSCOM, submitted comments opposing the inclusion of OTT platforms in India's draft National Broadcasting Policy. The organization argued for a light-touch regulatory approach, emphasizing market forces over public intervention. From a left‐leaning perspective, this lobbying effort prioritizes industry interests and diminishes the role of stringent regulation that could protect democratic accountability and social equity.

The Internet and Mobile Association of India (IAMAI) has established a task force aimed at addressing abuses of market dominance by major technology companies, notably scrutinizing the practices of Google, including the contentious Google Play Billing System. This initiative seeks to foster a fair digital ecosystem and bolster regulatory oversight over unethical business practices in the tech industry.

The Internet and Mobile Association of India (IAMAI) has drawn criticism after its submission opposing proposed regulatory measures aimed at curbing Big Tech anti-competitive practices. Critics argue that IAMAI, led by executives from companies like Google and WhatsApp, is echoing pro-foreign Big Tech views at the expense of fostering a fair digital ecosystem for Indian startups.

Anupam Mittal and others have denounced the Internet and Mobile Association of India (IAMAI) for allegedly serving as a lobby for BigTech interests, promoting narratives that favor foreign companies over India's domestic digital ecosystem. This perceived alignment with BigTech can undermine independent policy debate and national interests.

Rohan Verma, CEO of MapMyIndia, criticized the Internet and Mobile Association of India (IAMAI) for abandoning its original mandate to support domestic companies, instead promoting a narrative favoring foreign Big Tech, which undermines national interests and democratic accountability.

IAMAI’s role in developing a self-regulatory code for online content, endorsed by major streaming services, is critiqued as indirectly bolstering government-driven censorship that curtails free expression and supports authoritarian governance structures associated with Hindutva ideology.