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Company Directory - Infiniti

Company Details - Infiniti

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Infiniti

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Infiniti is the luxury vehicle division of Japanese automaker Nissan, renowned for its focus on performance, technological innovation, and cutting‐edge design in the luxury automobile segment.

CCI Score

CCI Score: Infiniti

13.80

Latest Event

Infiniti's Supply Chain Neglected in Battery Human Rights Oversight

Amnesty International's report on EV manufacturers highlights that Nissan, Infiniti's parent company, scored a dismal 22 points for its human rights due diligence in battery supply chains, indicating insufficient oversight and transparency in ethical sourcing.

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SABOTEUR

Infiniti is currently rated as a Saboteur.

+10 to +24 CCI Score
Companies in this bracket take more subtle actions to undermine authoritarian practices. They might implement internal policies or support reforms that quietly weaken oppressive systems, contributing to change in less overt ways.

Latest Events

  • Infiniti's Supply Chain Neglected in Battery Human Rights Oversight Logo
    DEC
    09
    2024

    Amnesty International's report on EV manufacturers highlights that Nissan, Infiniti's parent company, scored a dismal 22 points for its human rights due diligence in battery supply chains, indicating insufficient oversight and transparency in ethical sourcing.

  • -50

    Supply Chain Ethics

    March 28

    Amnesty International's report assessed major EV manufacturers on human rights due diligence in their battery supply chains, with Nissan scoring only 22 points. As Infiniti is part of Nissan, this reflects poorly on its overall supply chain ethics, raising concerns over potential exploitation and safety issues in mining practices.

    Carmakers accused of poor human rights reporting on battery supply chains

  • Infiniti USA Enhances Multicultural Outreach Logo
    MAY
    04
    2024

    Infiniti USA has appointed THIRD EAR as its multicultural agency-of-record, aiming to strengthen its connection with diverse communities across the U.S. as part of its broader communications strategy ahead of a major vehicle launch.

  • +70

    Media Influence and Propaganda

    March 28

    The appointment of THIRD EAR as the multicultural agency-of-record signals Infiniti's proactive commitment to diverse and inclusive communications. By advancing multicultural engagement and authentic outreach, the initiative supports anti-fascist values that promote the representation of marginalized communities and counter exclusionary narratives.

    THIRD EAR is named Multicultural AOR for Nissan North America and Infiniti USA

  • Infiniti's Supply Chain Linked to Forced Labor Allegations Logo
    OCT
    01
    2023

    A recent report titled 'Driving Force - Automotive Supply Chains and Forced Labor in the Uyghur Region' traced major car brands' supply chains to abuses in the Uyghur region. The report, which included input from companies such as Nissan (Infiniti's parent company), highlights structural issues in supply chain management and the reliance on labor practices that may involve forced labor. It calls for comprehensive tracing and ethical reforms.

  • -70

    Supply Chain Ethics

    March 28

    The report links automotive supply chains to forced labor abuses in the Uyghur region. Given Infiniti’s connection to Nissan, a company featured in the report, this raises serious ethical concerns regarding supply chain practices. Forced labor exploitation represents a significant human rights abuse and illustrates neglect in due diligence over extended supplier networks. This assessment falls under Supply Chain Ethics, which is a sub-category of Business Practices and Ethical Responsibility.

    Report traces links between major car brands' supply chains & companies linked to alleged abuses in Uyghur region

  • Infiniti Boosts Multicultural Media Spend and DEI Initiatives Logo
    MAY
    08
    2023

    Infiniti, as part of Nissan's broader Ambition 2030 strategy, has significantly increased its multicultural media spend by 500% since 2020 and released its inaugural DEI report for the Americas region. This initiative aims to enhance inclusivity among employees, customers, and partners while reinforcing commitments to diversity, equity, and inclusion.

  • +80

    Public and Political Behavior

    March 28

    The decision to increase multicultural media spend and publicly commit to inclusive marketing practices demonstrates strong public engagement in fostering diversity and empowering marginalized groups. This proactive initiative counters exclusionary narratives and supports democratic social values.

    An empowering journey begins

  • +75

    Business Practices and Ethical Responsibility

    March 28

    The accompanying DEI report and updated initiatives signify a commitment to ethical business practices. By fostering inclusive work environments and updating HR policies (such as parental leave for all genders), Infiniti demonstrates responsible corporate behavior that supports marginalized communities and worker rights.

    An empowering journey begins

  • Infiniti Adopts Multicultural Advertising Strategy Logo
    APR
    01
    2023

    Infiniti has shifted its advertising approach by partnering with Publicis Groupe for its global creative campaigns, marking a change from its previous engagement with Fluent360. This move aims to better target and represent Black and Hispanic audiences in its marketing efforts.

  • +70

    Public and Political Behavior

    March 28

    Infiniti's decision to align its advertising strategies with multicultural insights demonstrates a progressive commitment to inclusivity and anti-authoritarian public messaging by actively engaging marginalized communities. The move counters historical exclusionary practices in luxury branding.

    Nissan and Infiniti Make Multicultural Agency Change—What It Means for Black and Hispanic Advertising

  • +50

    Business Practices and Ethical Responsibility

    March 28

    By selecting an agency with a multicultural focus, Infiniti demonstrates ethical business practices that prioritize diversity, equity, and inclusion. This strategic shift underlines the company's accountability and positive engagement with communities that have been historically marginalized.

    Nissan and Infiniti Make Multicultural Agency Change—What It Means for Black and Hispanic Advertising

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