Company Directory - Infiniti
Company Details - Infiniti

Infiniti
WebsiteInfiniti is the luxury vehicle division of Japanese automaker Nissan, renowned for its focus on performance, technological innovation, and cutting‐edge design in the luxury automobile segment.
CCI Score
CCI Score: Infiniti
13.80
Latest Event
Infiniti's Supply Chain Neglected in Battery Human Rights Oversight
Amnesty International's report on EV manufacturers highlights that Nissan, Infiniti's parent company, scored a dismal 22 points for its human rights due diligence in battery supply chains, indicating insufficient oversight and transparency in ethical sourcing.
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SABOTEUR
Infiniti is currently rated as a Saboteur.
Latest Events
- DEC092024
Amnesty International's report on EV manufacturers highlights that Nissan, Infiniti's parent company, scored a dismal 22 points for its human rights due diligence in battery supply chains, indicating insufficient oversight and transparency in ethical sourcing.
-50
Supply Chain Ethics
March 28
Amnesty International's report assessed major EV manufacturers on human rights due diligence in their battery supply chains, with Nissan scoring only 22 points. As Infiniti is part of Nissan, this reflects poorly on its overall supply chain ethics, raising concerns over potential exploitation and safety issues in mining practices.
Carmakers accused of poor human rights reporting on battery supply chains
- MAY042024
Infiniti USA has appointed THIRD EAR as its multicultural agency-of-record, aiming to strengthen its connection with diverse communities across the U.S. as part of its broader communications strategy ahead of a major vehicle launch.
+70
Media Influence and Propaganda
March 28
The appointment of THIRD EAR as the multicultural agency-of-record signals Infiniti's proactive commitment to diverse and inclusive communications. By advancing multicultural engagement and authentic outreach, the initiative supports anti-fascist values that promote the representation of marginalized communities and counter exclusionary narratives.
THIRD EAR is named Multicultural AOR for Nissan North America and Infiniti USA
- OCT012023
A recent report titled 'Driving Force - Automotive Supply Chains and Forced Labor in the Uyghur Region' traced major car brands' supply chains to abuses in the Uyghur region. The report, which included input from companies such as Nissan (Infiniti's parent company), highlights structural issues in supply chain management and the reliance on labor practices that may involve forced labor. It calls for comprehensive tracing and ethical reforms.
-70
Supply Chain Ethics
March 28
The report links automotive supply chains to forced labor abuses in the Uyghur region. Given Infiniti’s connection to Nissan, a company featured in the report, this raises serious ethical concerns regarding supply chain practices. Forced labor exploitation represents a significant human rights abuse and illustrates neglect in due diligence over extended supplier networks. This assessment falls under Supply Chain Ethics, which is a sub-category of Business Practices and Ethical Responsibility.
- MAY082023
Infiniti, as part of Nissan's broader Ambition 2030 strategy, has significantly increased its multicultural media spend by 500% since 2020 and released its inaugural DEI report for the Americas region. This initiative aims to enhance inclusivity among employees, customers, and partners while reinforcing commitments to diversity, equity, and inclusion.
+80
Public and Political Behavior
March 28
The decision to increase multicultural media spend and publicly commit to inclusive marketing practices demonstrates strong public engagement in fostering diversity and empowering marginalized groups. This proactive initiative counters exclusionary narratives and supports democratic social values.
+75
Business Practices and Ethical Responsibility
March 28
The accompanying DEI report and updated initiatives signify a commitment to ethical business practices. By fostering inclusive work environments and updating HR policies (such as parental leave for all genders), Infiniti demonstrates responsible corporate behavior that supports marginalized communities and worker rights.
- APR012023
Infiniti has shifted its advertising approach by partnering with Publicis Groupe for its global creative campaigns, marking a change from its previous engagement with Fluent360. This move aims to better target and represent Black and Hispanic audiences in its marketing efforts.
+70
Public and Political Behavior
March 28
Infiniti's decision to align its advertising strategies with multicultural insights demonstrates a progressive commitment to inclusivity and anti-authoritarian public messaging by actively engaging marginalized communities. The move counters historical exclusionary practices in luxury branding.
+50
Business Practices and Ethical Responsibility
March 28
By selecting an agency with a multicultural focus, Infiniti demonstrates ethical business practices that prioritize diversity, equity, and inclusion. This strategic shift underlines the company's accountability and positive engagement with communities that have been historically marginalized.
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