Company Directory - Hismile
Company Details - Hismile
Hismile
WebsiteHismile is a toothpaste manufacturer known for creating innovative oral care products, including a range of flavored toothpastes such as fried chicken, mint chocolate, and watermelon. The brand aims to make oral care more enjoyable and is particularly popular among younger consumers for its unique marketing approaches and partnerships, such as with KFC for a fried chicken-flavored toothpaste.
CCI Score
CCI Score: Hismile
-46.20
0.02%
Latest Event
Regulatory Referral Over Misleading Product Claims
HiSmile faced regulatory scrutiny as the NAD referred its misleading product claims and demonstrations regarding its teeth whitening and tooth concealer products to the FTC. NAD recommended the discontinuation of several claims due to insufficient evidence and inadequate disclosures, and HiSmile failed to provide an advertiser statement confirming compliance with the recommendations.
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QUISLING
Hismile is currently rated as a Quisling.
Latest Events
- SEP112024
HiSmile faced regulatory scrutiny as the NAD referred its misleading product claims and demonstrations regarding its teeth whitening and tooth concealer products to the FTC. NAD recommended the discontinuation of several claims due to insufficient evidence and inadequate disclosures, and HiSmile failed to provide an advertiser statement confirming compliance with the recommendations.
-50
Business Practices and Ethical Responsibility
April 8
HiSmile's decision to not provide an advertiser statement and its reliance on platform-standard disclosures despite clear regulatory guidance reflect poor ethical standards in business practices. The misleading claims and product demonstrations undermine consumer trust and violate regulatory expectations, indicating unethical conduct.
NAD Refers HiSmile Teeth Whitening Product Claims to the Federal Trade Commission
- JUL082024
HiSmile, a Gold Coast-based teeth whitening company, is facing multiple multimillion-dollar lawsuits in the United States as customers claim the company misled them with 'junk science' and a fraudulent social media marketing scheme.
-40
Business Practices and Ethical Responsibility
April 8
The lawsuits allege that HiSmile engaged in deceptive marketing practices by promoting products with unsubstantiated 'junk science' claims and misleading consumers through a fraudulent social media marketing strategy. Such unethical business practices undermine consumer trust and corporate accountability, reflecting negatively on the company’s ethical responsibility.
HiSmile facing multiple lawsuits in United States | The Advertiser
- JUN142024
A class action lawsuit filed in California alleges that HiSmile engaged in deceptive advertising practices by flooding social media with fake before-and-after images, misleading influencer endorsements, and manipulated customer reviews to falsely promote its teeth whitening products.
-70
Business Practices and Ethical Responsibility
April 8
The lawsuit claims that HiSmile has conducted an aggressive and fraudulent marketing campaign by using pseudoscientific claims and doctored images, deliberately deceiving consumers to boost sales. Such deceptive business practices undermine consumer trust and ethical responsibility.
HiSmile advertises unrealistic results from teeth-whitening products, class action claims
-60
Media Influence and Propaganda
April 8
The lawsuit also highlights the company’s manipulative use of social media channels—posting undisclosed promotions, faking customer reviews, and removing negative feedback—to create a false narrative of product efficacy. This exploitation of media influence is particularly concerning from an ethical standpoint.
HiSmile advertises unrealistic results from teeth-whitening products, class action claims
- JUN112024
On June 11, 2024, a class action lawsuit was filed against HiSmile alleging that the company engaged in deceptive marketing practices, including false advertising, fake reviews, and misleading celebrity endorsements through social media. The lawsuit claims that HiSmile promoted its teeth whitening products using pseudoscientific claims and fabricated endorsements, thereby undermining consumer trust.
-50
Business Practices and Ethical Responsibility
April 8
The lawsuit accuses HiSmile of engaging in deceptive and unethical business practices by using false advertising, fake reviews, and misleading endorsements. These practices not only harm consumer trust but also reflect a disregard for responsible business ethics.
- JUN062024
A class action lawsuit filed on June 6, 2024 alleges that HiSmile engaged in deceptive advertising and influencer marketing tactics, including the use of fake before-and-after images, misleading endorsements, and manipulated reviews in promoting its teeth whitening products.
-50
Business Practices and Ethical Responsibility
April 8
The lawsuit claims that HiSmile employed deceptive advertising strategies, using fabricated before-and-after images and pseudoscientific claims to exaggerate product effectiveness. Such unethical business practices undermine consumer trust and corporate accountability.
HiSmile Lawsuit: Are Their Teeth Whitening Promises True? - MedLegal360
-40
Media Influence and Propaganda
April 8
The lawsuit also highlights HiSmile’s manipulation of influencer endorsements and fake reviews, practices that distort public perception and contribute to a misleading media narrative. Such tactics erode the transparency and accountability expected of corporations.
HiSmile Lawsuit: Are Their Teeth Whitening Promises True? - MedLegal360
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Industries
- 325612
- Polish and Other Sanitation Good Manufacturing
- 423450
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers
- 446120
- Cosmetics, Beauty Supplies, and Perfume Stores