Company Directory - Fitbit
Company Details - Fitbit
Fitbit
WebsiteSan Francisco, United States
A subsidiary of Google that specializes in wearable fitness technology, including smartwatches and fitness trackers. Fitbit products are designed to help users track their health, fitness metrics, and overall well-being.
CCI Score
CCI Score: Fitbit
-23.39
0.02%
Latest Event
Fitbit Lobbying and Political Contributions Revealed
Data from OpenSecrets shows that Fitbit spent $800,000 on lobbying in 2020, $500,000 in 2019, and made campaign contributions totaling $142,329 during the current election cycle. These figures raise concerns about the extent of corporate political influence and potential alignment with policies that prioritize corporate interests over workers’ and marginalized communities’ rights.
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ACCOMPLICE
Fitbit is currently rated as an Accomplice.
Latest Events
- FEB062025
Data from OpenSecrets shows that Fitbit spent $800,000 on lobbying in 2020, $500,000 in 2019, and made campaign contributions totaling $142,329 during the current election cycle. These figures raise concerns about the extent of corporate political influence and potential alignment with policies that prioritize corporate interests over workers’ and marginalized communities’ rights.
-30
Political Contributions and Lobbying Efforts
April 22
Fitbit's notable expenditures on lobbying and political contributions indicate significant efforts to influence public policy. Such corporate political behavior can contribute to undermining democratic processes and may favor policies that are less protective of workers and marginalized groups. From an anti-fascist perspective, extensive lobbying may help entrench power structures that marginalize vulnerable communities.
- JAN012025
Fitbit released its Human Rights Policy which underscores its commitment to providing safe, humane, and ethical working conditions for its employees, contingent workers, and supply chain partners, aligning with international human rights standards and industry best practices.
+80
Labor Relations and Human Rights Practices
April 22
Fitbit's published Human Rights Policy demonstrates a proactive commitment to ethical labor practices by emphasizing safe, humane working conditions and adherence to international human rights standards. This includes measures like following the Responsible Business Alliance guidelines and implementing a robust Supplier Code of Conduct, which positions the company as advancing progressive labor rights.
- NOV152023
Three complaints by the digital rights organization noyb in EU countries allege that Fitbit forces new users to consent to global data transfers of highly personal information, potentially violating GDPR and exposing the company to an €11B fine.
-75
Business Practices and Ethical Responsibility
April 22
Fitbit's data handling practices—forcing consent to transfer sensitive personal data outside the EU—demonstrate a disregard for user privacy and ethical responsibility. This practice violates GDPR standards and highlights problematic business practices, which may indirectly empower authoritarian surveillance structures by normalizing invasive data collection.
- NOV032023
Privacy group noyb has filed three lawsuits against Fitbit, alleging that the company forces users to consent to international data transfers of sensitive personal data, a practice that violates GDPR and undermines consumer privacy.
-70
Business Practices and Ethical Responsibility
April 22
Fitbit's 'take it or leave it' approach forces customers to agree to data sharing practices without real consent, undermining ethical business practices and regulatory standards on privacy. This conduct reflects a disregard for consumer rights and sets a poor example for responsible corporate behavior.
Fitbit Accused Of Unlawful Data Sharing Practices, Faces GDPR Complaints
-50
Technology and Services Impact
April 22
The misuse of Fitbit's wearable technology to extract and transfer sensitive health data without proper user consent not only compromises privacy but also risks enabling surveillance practices that could be exploited for authoritarian purposes.
Fitbit Accused Of Unlawful Data Sharing Practices, Faces GDPR Complaints
- AUG312023
Digital rights group noyb has filed three complaints against Fitbit in Austria, the Netherlands, and Italy. The complaints allege that Fitbit forces new users to consent to data transfers outside the EU without providing a proper opt-out, violating GDPR and denying users the ability to regain control over their data.
-75
Business Practices and Ethical Responsibility
April 22
Fitbit's practice of compelling users to accept data transfers outside the EU without an option to withdraw consent (other than deleting their account) represents an unethical business approach that neglects consumer privacy rights and undermines GDPR safeguards. Such practices are indicative of authoritarian, top-down data control and lack of accountability, negatively impacting corporate ethical responsibility.
Google's Fitbit under legal fire over privacy-related accusations
- AUG312023
Google-owned Fitbit is accused in the EU of breaching GDPR by forcing users to consent to international data transfers of their personal data without providing an effective means to withdraw consent. Three privacy complaints have been filed by noyb on behalf of EU users, challenging Fitbit’s practices and alleging that the company’s mechanism for obtaining consent is neither informed nor freely given.
-80
Business Practices and Ethical Responsibility
April 22
Fitbit is accused of undermining ethical business practices by compelling users to consent to international data transfers as a condition for using its services, which violates GDPR standards and consumer rights. This approach reflects a disregard for ethical responsibility in handling user data.
-70
Technology and Services Impact
April 22
The allegations point to serious flaws in Fitbit's technology practices, where inadequate measures for ensuring informed consent may leave users exposed to unauthorized data exports. This not only undermines trust but may also facilitate broader privacy risks in the digital landscape.
- JAN012020
Reports from OpenSecrets reveal that Fitbit Inc spent $800,000 on lobbying activities in 2020, hiring influential lobbyists including former White House and Congressional staffers to impact U.S. policy.
-50
Political Contributions and Lobbying Efforts
April 22
Fitbit's reported expenditure of $800,000 on lobbying indicates a deliberate effort to influence political outcomes. Such corporate lobbying practices, particularly in shaping policy without transparency, are concerning from an anti-fascist perspective as they can undermine democratic accountability and empower authoritarian practices.
- MAY252018
Fitbit published its Supplier Code of Conduct and Supply Chain Transparency Statement detailing comprehensive measures to prevent modern slavery, ensure fair labor practices, and enforce ethical standards throughout its supply chain. The document outlines strict labor standards, environmental guidelines, and ethical business practices for suppliers, reflecting Fitbit's commitment to worker rights and supply chain integrity.
+80
Labor Relations and Human Rights Practices
April 22
Fitbit's code explicitly outlines robust labor rights measures including fair wages, non-discrimination, safe working conditions, and the prohibition of forced labor. This commitment, as stated in the document, supports human rights and fair labor practices throughout its supply chain.
Supplier Code of Conduct & Supply Chain Transparency Statement
+70
Supply Chain Ethics
April 22
The document demonstrates Fitbit's commitment to supply chain transparency and ethical sourcing by requiring adherence to strict anti-slavery and human trafficking standards as well as environmental and business ethics protocols. These measures support ethical and transparent supply chain practices.
Supplier Code of Conduct & Supply Chain Transparency Statement
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Corporate Financials
- Revenue
- 2025
- $1.40B
- Total Assets
- 2025
- $570.00M
- Operating Income
- 2025
- $330.00M
- Total Equity
- 2025
- $700.00M
Employees: 1,300
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