DRAFTED

A culture-driven media company focusing on Latina sports, launched in 2023.

CCI Score

69.61

-0.04% April 18

Latest Event

DRAFTED Partners with Verizon to Empower Latina Voices at Super Bowl LIX

DRAFTED, a Latina-owned media company, partnered with Verizon during Super Bowl LIX to address the underrepresentation of Latinas in sports media, underscoring its commitment to diversity and inclusion in a traditionally male-dominated sports culture.

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LEADER

DRAFTED is currently rated as a Leader.

+45 to +100 CCI Score

Companies in this range actively lead the fight against authoritarianism by rejecting oppressive practices and championing democratic values. They implement robust policies, engage in transparent governance, and drive initiatives that set the standard for corporate responsibility.

Latest Events

FEB

07

2025

DRAFTED Partners with Verizon to Empower Latina Voices at Super Bowl LIX
76.02

DRAFTED, a Latina-owned media company, partnered with Verizon during Super Bowl LIX to address the underrepresentation of Latinas in sports media, underscoring its commitment to diversity and inclusion in a traditionally male-dominated sports culture.
+75

Business Practices and Ethical Responsibility

March 31

The partnership with Verizon to tackle underrepresentation of Latinas in sports media reflects DRAFTED's commitment to ethical business practices and diversity. This proactive move supports progressive values in a sector often dominated by exclusionary norms.

Empowering Latinas in the NFL: Shaping the Future of Sports - Luz Media
+80

Media Influence and Propaganda

March 31

By leveraging its media platform to amplify Latina voices and reshape mainstream sports narratives, DRAFTED is countering established exclusionary practices and advancing a more equitable media landscape.

Empowering Latinas in the NFL: Shaping the Future of Sports - Luz Media
APR

01

2023

Drafted Launches Media Company Focusing on Latina Sports Representation
69.24

Founders Martinez and Yepez-Blundel launched Drafted in April 2023 to highlight Latina athletes and address underrepresentation in sports leadership, promoting greater diversity and inclusion in the sector.
+85

Public and Political Behavior

March 31

Drafted’s founding mission explicitly targets the underrepresentation of Latina athletes and sports executives, aiming to empower a marginalized community and challenge traditional exclusionary practices. This progressive initiative aligns with anti-fascist and pro-diversity values, making it a strong positive action within Public and Political Behavior.

'Where Are The Latinas in Sports? Let Drafted Show You - Refinery29'
JAN

01

2023

Launch of DRAFTED Empowering Latina Representation in Sports
63.58

DRAFTED, a culture-driven media company launched in 2023, aims to reshape sports media narratives by amplifying the voices and stories of Latina women, challenging conventional, exclusionary portrayals in the sports industry.
+80

Media Influence and Propaganda

March 31

By launching as a media company focused on changing the narrative around Latina women in sports, DRAFTED is actively challenging mainstream, biased representations. This progressive approach fosters inclusive media practices and supports marginalized voices, countering authoritarian cultural narratives.

Creators of DRAFTED focused on changing the narrative for Latina women in sports