Company Directory - Cruise LLC
Company Details - Cruise LLC

Cruise LLC
WebsiteSan Francisco, United States
Cruise LLC is a self-driving car service and subsidiary of General Motors that focuses on developing and deploying autonomous vehicle technology to improve urban mobility.
CCI Score
CCI Score: Cruise LLC
-40.95
0.02%
Latest Event
GM Shuts Down Cruise Autonomous Operations
General Motors announced the closure of Cruise LLC's autonomous robotaxi division due to US$10 billion in losses, compounded by safety incidents including a severe pedestrian injury and a false reporting scandal resulting in a US$500,000 fine.
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TOADIE
Cruise LLC is currently rated as a Toadie.
Latest Events
- DEC122024
General Motors announced the closure of Cruise LLC's autonomous robotaxi division due to US$10 billion in losses, compounded by safety incidents including a severe pedestrian injury and a false reporting scandal resulting in a US$500,000 fine.
-40
Business Practices and Ethical Responsibility
March 29
Cruise LLC's downfall was marked by significant ethical lapses, including false reporting following a major safety incident. These practices undermine corporate accountability and raise serious concerns about the company’s business ethics.
-15
Technology and Services Impact
March 29
The deployment of autonomous vehicle technology by Cruise, which led to a high-profile accident and subsequent regulatory fines, highlights the risks and unproven nature of its technological approach, raising concerns over public safety.
-20
Economic and Structural Influence
March 29
The closure of Cruise LLC is not only a reflection of its financial struggles but also signals potential negative economic fallout for its employees and the broader urban mobility ecosystem, underscoring issues of economic dislocation within corporate restructuring.
- DEC102024
General Motors announced it will retreat from the robotaxi business by stopping funding its Cruise autonomous vehicle unit, prompting a restructuring that includes significant layoffs and leadership changes. This decision follows concerns over financial losses, safety incidents, and a controversial cover-up of crash details.
-50
Business Practices and Ethical Responsibility
March 29
Cruise LLC's past handling of safety incidents—including a two‐week cover-up of crash details that led to regulatory suspension—and its current restructuring in response to massive operating losses raise serious concerns about its commitment to ethical business practices and corporate accountability. Such actions undermine trust and worker security.
GM to retreat from robotaxis and stop funding its Cruise autonomous vehicle unit
-40
Economic and Structural Influence
March 29
The restructuring of Cruise LLC, which includes extensive layoffs and a reallocation of resources, poses significant risks for employee stability and undermines labor rights. The economic fallout from billions in losses and a strategic pivot away from robotaxi aspirations highlights structural issues that adversely affect workers and the broader community.
GM to retreat from robotaxis and stop funding its Cruise autonomous vehicle unit
- OCT032023
Cruise, a GM-owned driverless car service, admitted failings in managing an accident in October 2023 where one of its autonomous vehicles dragged a pedestrian. The company acknowledged inadequate leadership, uncoordinated internal processes, and misleading communication with regulators, resulting in its permit being revoked by California. Federal prosecutors are now investigating the incident.
-40
Public and Political Behavior
March 29
Cruise's handling of the incident, including the failure to properly update regulators and the adoption of an 'us versus them' attitude toward government officials, represents a breach of public trust and poor political behavior. This undermines the accountability expected from companies interacting with regulators and the public.
-50
Business Practices and Ethical Responsibility
March 29
The incident exposes significant flaws in Cruise's business practices and ethical responsibility. The company's failure to deliver a full and timely account to regulators, coupled with internal leadership failures and poor communication during a critical safety event, reflects a disregard for ethical standards and public safety.
- OCT022023
Cruise LLC is facing potential fines after a ruling by the California Public Utilities Commission revealed that the company, through an email from its government affairs staff on October 2, failed to disclose critical information about an incident in which one of its autonomous vehicles dragged a pedestrian. This omission has raised concerns over the company's transparency and regulatory compliance as it seeks to rebuild trust with regulators.
-60
Public and Political Behavior
March 29
Cruise LLC's failure to fully disclose details of the incident to regulators undermines public trust and demonstrates irresponsible public and political behavior. Misleading regulators, especially in a safety-critical industry, contributes to a narrative of corporate opacity and potential complicity in avoiding accountability.
GM's Cruise threatened with fines over allegedly misleading regulators
- OCT022023
Following an October 2, 2023 incident in San Francisco where a Cruise autonomous vehicle was involved in a severe crash that injured a pedestrian, federal and state agencies launched investigations into the company. The incident, marked by leadership resignations and a failure to fully disclose critical evidence to regulators, has raised serious concerns about Cruise's accountability and corporate practices.
-50
Public and Political Behavior
March 29
Cruise's failure to transparently communicate with regulators about the full extent of the crash, combined with a culture of poor leadership and an 'us versus them' mentality, undermines public trust and accountability. This negative handling of the incident impacts its standing in public and political behavior.
GM's driverless car company Cruise is under investigation by several agencies
-60
Business Practices and Ethical Responsibility
March 29
Cruise's corporate practices, including misleading communications about the incident, inadequate disclosure of evidence, and hiring an outside law firm to investigate internal shortcomings, point to serious ethical and managerial failures. These actions have contributed to a negative assessment of its business practices and ethical responsibility.
GM's driverless car company Cruise is under investigation by several agencies
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