Company Directory - Bayern Munich
Company Details - Bayern Munich
Bayern Munich
WebsiteMunich, Germany
Bayern Munich is a professional football club based in Munich, Germany. Renowned globally, it is one of the most successful teams in football history, having won numerous domestic and international honors.
CCI Score
CCI Score: Bayern Munich
30.03
-0.02%
Latest Event
FC Bayern Munich Supports Anti-Hate Initiative
FC Bayern Munich backed the 'Nicht mit uns' campaign against far-right extremism by facilitating a signature drive that collected over 50,000 signatures against racism and hate. Key figures including the club president, honorary president, and players signed the petition, reinforcing the club's commitment to democratic values and diversity.
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DISSENTER
Bayern Munich is currently rated as a Dissenter.
Latest Events
- OCT032024
FC Bayern Munich backed the 'Nicht mit uns' campaign against far-right extremism by facilitating a signature drive that collected over 50,000 signatures against racism and hate. Key figures including the club president, honorary president, and players signed the petition, reinforcing the club's commitment to democratic values and diversity.
+80
Public and Political Behavior
April 8
By actively supporting the 'Nicht mit uns' campaign, FC Bayern Munich demonstrated a public stand against far-right extremism, racism, and hate speech. This action reflected strong political and social responsibility and helped promote democratic values and inclusivity in society.
- SEP182024
FC Bayern president Herbert Hainer and honorary president Uli Hoeneß signed a petition against far-right extremism, anti-Semitism, and racism, reinforcing the club’s commitment to diversity and democratic values as part of its 'Red against Racism' initiative.
+80
Executive Political Engagement
April 8
FC Bayern’s leadership, including president Herbert Hainer and honorary president Uli Hoeneß, actively expressed a strong anti-extremist stance by supporting a petition against far-right ideologies. Their public endorsement is a clear demonstration of commitment to democratic values and diversity, countering fascist tendencies.
- JAN192024
At a memorial ceremony for Franz Beckenbauer, Bayern Munich honorary president Uli Hoeneß publicly expressed his opposition to Germany's far-right AfD party, emphasizing that the party should not be part of the collective process of national pride and unity.
+70
Executive Political Engagement
April 8
Bayern Munich’s honorary president Uli Hoeneß made a clear political statement condemning the far-right AfD during a high-profile memorial event. His denunciation reinforces democratic values and positions the club against authoritarian and extremist ideologies, reflecting strong anti-fascist leadership and engagement.
Bayern's Hoeneß makes clear statement against far-right AfD party - Yahoo
- OCT052023
On October 5, 2023, over 35,000 people gathered at a Munich rally to support FC Bayern's 'Red against Racism' initiative. The event, featuring speeches by club representatives, civic leaders, and cultural figures, highlighted the club's commitment to diversity, democratic values, and opposition to right‐wing extremism.
+90
Public and Political Behavior
April 8
Bayern Munich demonstrated a strong commitment to promoting democratic values and anti-racism by actively participating in a large-scale rally. The public display of support for diversity and the explicit stance against right-wing extremism align with the values assessed under Public and Political Behavior.
+70
Business Practices and Ethical Responsibility
April 8
By integrating the 'Red against Racism' campaign into its core initiatives, Bayern Munich reinforces ethical and socially responsible business practices. The campaign not only promotes inclusivity but also underscores the club's role as a positive societal actor, aligning with ethical responsibility in business practices.
- AUG282023
On August 28, 2023, Bayern Munich signed a five-year sponsorship deal with Visit Rwanda. Under the deal, the club will display Visit Rwanda branding on LED boards during matches and partner with Rwanda’s Ministry of Sports on football development initiatives. Critics argue that the deal bolsters the reputation of Rwanda’s authoritarian leadership—a notable concern given the club’s recent disassociation from other controversial sponsors like Qatar Airways.
-40
Public and Political Behavior
April 8
The sponsorship deal is seen as an effort to enhance the political legitimacy of Rwanda's authoritarian regime by leveraging Bayern Munich’s global influence. Critics contend that this public-political alignment indirectly supports a government with a problematic human rights record.
Bayern Munich court more sponsorship controversy with Visit Rwanda deal
-35
Business Practices and Ethical Responsibility
April 8
Bayern Munich’s acceptance of the Visit Rwanda sponsorship has raised ethical concerns. By aligning with a partner linked to reputation laundering for an authoritarian regime, the club risks undermining standards of ethical business practice and corporate responsibility.
Bayern Munich court more sponsorship controversy with Visit Rwanda deal
- JUN282023
Bayern Munich announced that it will not renew its sponsorship deal with Qatar Airways once it expires at the end of June, following fan protests over alleged human rights violations associated with the airline, including concerns over LGBT rights and the treatment of migrant workers.
+80
Public and Political Behavior
April 8
The club's decision to end the sponsorship deal is a clear demonstration of its responsiveness to public concerns and fan activism, distancing itself from associations with regimes accused of human rights abuses. This proactive stance supports anti-authoritarian values by rejecting ties with sponsors linked to oppressive practices.
Bayern Munich end mega sponsorship deal with Qatar Airways after fan protest
+70
Business Practices and Ethical Responsibility
April 8
Terminating the sponsorship deal reflects a commitment to ethical business practices by distancing the club from partners with poor human rights records. This move enhances corporate accountability and demonstrates a refusal to benefit from associations that may indirectly support authoritarian regimes.
Bayern Munich end mega sponsorship deal with Qatar Airways after fan protest
- JAN012023
Bayern Munich’s 2023 sponsorship deal with Rwanda, intended to boost the country’s tourism and sporting profile, has sparked controversy due to allegations of sportswashing and endorsement of a regime accused of military aggression and human rights abuses in the region.
-40
Public and Political Behavior
April 8
The sponsorship deal positions Bayern Munich in alignment with a regime accused of authoritarian practices and human rights abuses, thereby implicating the club in political behavior that indirectly legitimizes controversial governance. This negative rating reflects concerns that such deals contribute to a broader pattern of corporate engagement with authoritarian regimes.
-30
Business Practices and Ethical Responsibility
April 8
Despite claims that the deal would benefit Rwandan development through initiatives like youth academies and coaching exchanges, the partnership has been criticized for compromising ethical responsibility. The controversial association with a country accused of engaging in military aggression and human rights abuses reflects problematic business practices that prioritize revenue over ethical considerations.
- MAR272020
Bayern Munich faces criticism from fans and Munich city councilors for its silence over the club’s longstanding sponsorship by Qatar Airways. Critics argue that the sponsorship links the club to a regime known for severe human rights abuses against migrant workers, and the club has not engaged meaningfully with calls for accountability.
-70
Executive Political Engagement
April 8
Bayern Munich failed to respond to public and political pressure, as evidenced by the absence of any representative at critical public meetings and discussions. This lack of executive political engagement undermines trust and contributes to an image of silence on important human rights issues.
-80
Labor Relations and Human Rights Practices
April 8
By maintaining a sponsorship relationship with Qatar Airways, Bayern Munich is indirectly linked to a regime known for labor exploitation and severe human rights abuses. The club’s continued silence on these issues, despite mounting criticisms from fans and officials, represents a troubling lapse in ethical responsibility and labor rights advocacy.
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Corporate Financials
- Revenue
- 2025
- $700.00M
Industries
- 711211
- Sports Teams and Clubs
- 711212
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- 711310
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