Avocado Green Mattress

Avocado Green Mattress is a company specializing in eco-friendly, organic mattresses. The brand is committed to sustainable practices and non-toxic materials in its sleep products, offering consumers an environmentally responsible alternative in the mattress and bedding market.

CCI Score

7.62

April 18

Latest Event

Avocado Green Sustainability and Advocacy Report

Avocado Green Mattress released its 2023 Impact & Sustainability Report detailing its commitment to environmental sustainability, ethical business practices, and proactive advocacy for progressive legislative reforms.

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OBJECTOR

Avocado Green Mattress is currently rated as an Objector.

0 to +9 CCI Score

These companies deliberately avoid direct involvement with authoritarian practices. While they do not actively challenge oppressive regimes, they maintain a neutral stance to ensure they are not complicit in supporting such systems.

Latest Events

MAR

27

2024

Avocado Green Sustainability and Advocacy Report
64.15

Avocado Green Mattress released its 2023 Impact & Sustainability Report detailing its commitment to environmental sustainability, ethical business practices, and proactive advocacy for progressive legislative reforms.
+80

Public and Political Behavior

March 31

The report emphasizes the company's active role in advocating for environmental policies, including support for California legislation enhancing transparency about emissions and climate risks, which positions it as a leader in progressive public policy.

Avocado Green Releases 2023 Impact & Sustainability Report, Highlighting Brand Leadership in Environmental and Social Responsibility
+70

Business Practices and Ethical Responsibility

March 31

The sustainability report underscores the company's adherence to rigorous organic and safety certifications, ethical sourcing practices, and community-driven initiatives, showcasing strong business ethics and accountability.

Avocado Green Releases 2023 Impact & Sustainability Report, Highlighting Brand Leadership in Environmental and Social Responsibility
+60

Economic and Structural Influence

March 31

The report highlights domestic manufacturing, significant waste reduction initiatives, and community impact through local donations, which collectively contribute to local economic stability and sustainable structural influence.

Avocado Green Releases 2023 Impact & Sustainability Report, Highlighting Brand Leadership in Environmental and Social Responsibility
AUG

11

2023

Avocado Mattress False Advertising Lawsuit Dismissal
-42.23

Avocado Mattress faced a class action lawsuit alleging that it falsely advertised its latex mattresses, pillows, and toppers as free from synthetic and toxic chemicals. Filed in April 2023 in California, the suit claimed the company’s green marketing and MadeSafe™ certification misrepresented the true chemical content of its products. The case was dismissed on August 11, 2023, with Avocado maintaining that the allegations were baseless.
-50

Business Practices and Ethical Responsibility

March 31

The lawsuit accused Avocado Mattress of engaging in unethical business practices by greenwashing its products. By claiming that its products were entirely free of synthetic toxins and leveraging certifications without full transparency, the company potentially misled consumers about its eco-friendly and sustainable practices. Such misleading advertising undermines ethical responsibility and consumer trust.
AUG

11

2023

Avocado Mattress Greenwashing Lawsuit Dismissal
-8.45

A class action lawsuit alleging that Avocado Green Mattress falsely advertised its products as free of synthetic and toxic chemicals was dismissed by a Californian court on August 11, 2023. While the company maintained that the claims were baseless and stressed its commitment to transparency through its vertically integrated supply chain and blockchain tracking, concerns about the rigor of its green certifications and marketing practices persist.
-10

Business Practices and Ethical Responsibility

March 31

The dismissed lawsuit raised questions about Avocado Green Mattress’ business practices and ethical responsibility regarding transparent advertising and certification practices. Even though the court dismissed the case as baseless, the allegations of misrepresentation cast a shadow on the company’s claims of using only natural and non-toxic ingredients, suggesting potential lapses in corporate transparency and product integrity.

What the Avocado Mattress Lawsuit Teaches Us About Greenwashing
MAY

02

2023

Class Action Lawsuit Alleges False Green Claims by Avocado Mattress
-41.08

A class action lawsuit alleges that Avocado Green Mattress has deceptively marketed its products as eco-friendly and free from synthetic chemicals, despite evidence suggesting the use of toxic, petroleum-based additives in its production process. The suit challenges the validity of its 'Made Safe Certified' designation and claims that the company misleads consumers regarding the natural composition of its products.
-50

Business Practices and Ethical Responsibility

March 31

The lawsuit alleges that Avocado Green Mattress engaged in deceptive business practices by falsely advertising its products as green and non-toxic, undermining ethical standards and consumer trust. This misrepresentation reflects poorly on its business practices and ethical responsibility, warranting a negative rating in this domain.

[DISMISSED] Avocado Mattress Products Not as ‘Green’ as Advertised, Class Action Alleges
JAN

01

2023

Avocado Green Mattress 2023 Sustainability and Advocacy Report
65.70

Avocado Green Mattress released its 2023 Impact & Sustainability Report, detailing extensive sustainable business practices, ethical supply chain measures, and proactive political advocacy for environmental regulation. The report highlights support for key California climate disclosure bills, significant nonprofit donations, and robust certification programs that collectively advance social responsibility and environmental transparency.
+85

Executive Political Engagement

March 31

The report emphasizes Avocado's active political engagement by supporting California's climate disclosure bills (SB 253 and SB 261) and meeting with lawmakers. Such clear endorsement of progressive environmental policies demonstrates strong executive political engagement against anti-ESG and authoritarian narratives.

Avocado’s 2023 Impact & Sustainability Report | Avocado Green
+90

Supply Chain Ethics

March 31

Avocado’s adherence to high standards in its supply chain, including the use of certified organic materials and ownership of certified production facilities, highlights a commitment to ethical sourcing and environmental responsibility. These practices contribute to a transparent and responsible supply chain.

Avocado’s 2023 Impact & Sustainability Report | Avocado Green
+70

Economic and Structural Influence

March 31

The sustainability report also documents Avocado's significant community impact initiatives—including large-scale donations, partnerships with environmental nonprofits, and advocacy efforts—which positively influence economic and structural factors. These initiatives promote sustainable community development and challenge exploitative corporate practices.

Avocado’s 2023 Impact & Sustainability Report | Avocado Green