A leaked document reveals that the Animal Agriculture Alliance, through its PR firm Red Flag, orchestrated a campaign to discredit the 2019 Eat-Lancet environmental report by disseminating divisive messages across traditional and social media, thereby undermining public understanding of climate change and sustainable diets.

The Animal Agriculture Alliance released reports summarizing discussions from four animal rights conferences held in 2023. The reports highlight aggressive tactics and calls for political action from animal rights groups, framing such activism as a threat to traditional meat and dairy industry practices. Alliance President Hannah Thompson-Weeman emphasized the need for industry stakeholders to review these reports to safeguard their livelihoods.

The Animal Agriculture Alliance released a series of reports in 2023 detailing the strategies and tactics employed at several animal rights conferences, which they characterized as 'extremist.' The reports aim to inform industry stakeholders about what the Alliance views as aggressive campaigns against meat, dairy, and poultry production, urging them to adopt measures to safeguard their livelihoods.

Animal Agriculture Alliance released updated reports detailing alleged extremist tactics, financial networks, and coordinated actions by animal rights groups. The reports cite incidents of vandalism, theft, arson, and harassment, framing these groups as an organized threat to the agricultural community.

On July 28, 2023, the Animal Agriculture Alliance released two reports detailing purported links and coordinated tactics among animal rights groups, portraying them as extremist and a threat to the animal agriculture sector. The organization also announced a new partnership with the National Institute for Animal Agriculture aimed at leveraging scientific expertise to counteract what they describe as misinformation about animal agriculture.